1. Target Audience & Fan Base Typical Target Audience Profile: Age: 15 to 25 Gender: female Ethnicity: Black Area of residence: London Likes: Urban music, fashion Twitter This is a type of blog where the author can record any instantaneous thoughts and followers can comment and respond to the thoughts of others. Giggs currently has 28, 097 followers. At first glance, most of his followers appear to be females in there teens and twenties. He is also connected to other artists in the grime genre of the music video. http://twitter.com/sn1giggs MySpace Looking at Giggs MySpace page he has ordered his friends in a particular order. The first of his 16, 804 friends are all industry artists. Like twitter, a vast majority of his fan base appears to be female. http://www.myspace.com/trapstargiggs

2. Target Audience & Fan Base Facebook This is a social networking site where Giggs fans can get the opportunity to chat with him if he is on their friend list. It also give them the opportunity to look at his updated pictures and view what other fans post on his wall. Currently he has 8,776 fans on Facebook. Looking through his The majority of his fan base is female, most of them in their teens and early twenties. His fans also tend to be from very specific places, predominantly urban areas of south London, such as Brixton and Peckham (note that the artist was born in Peckham and went to Brixton prison). wall it seems like mostly males who post things on his wall. This shows a contrast to the fans he has on twitter and MySpace. http://www.facebook.com/posted.php?id=19462156430#!/group.php?gid=19462156430 Choice FM As well as the previous example, Choice FM also plays a lot of music from UK artists such as Giggs. They are vague with their target audience, only stating ‘young people interested in urban culture as their listeners. www.choice-fm.co.uk

3. Target Audience & Fan Base BBC 1Xtra A lot of Gigg’s ,and artists of the same genre, music is played on the radio station BBC 1Xtra. The BBC service website states that ‘The remit of 1Xtra is to play the best in contemporary black music with a strong emphasis on live music and supporting new The majority of his fan base is female, most of them in their teens and early twenties. His fans also tend to be from very specific places, predominantly urban areas of south London, such as Brixton and Peckham (note that the artist was born in Peckham and went to Brixton prison). UK artists. The schedule should also offer a bespoke news service, regular discussion programmes and specially commissioned documentaries relevant to the young target audience (15–24 year olds), particularly, although not exclusively, those from ethnic minorities’ www.bbc.co.uk/1xtra Giggs has founded his own record label called SN1 Entertainment. The major releases on this label are Giggs debut album, Walk in Da Park, and Joe Grind’s – Not Your Average Joe. In addition to using his own record label, Giggs also uses the XL Recordings. XL Recording is a British independent record label. The label has grown into one of the most commercially successful and influential independent record labels in the world.