Dan Keller, Seattle Mortgage Banker presented Internet Marketing Strategies at the WA Realtors Ed.Con Event in Oct 2012. Dan Keller - www.MyMortgageGuyDan.com (425) 350-7136

1. internet marketing strategies
Instructor: Dan Keller
Morning Breakout Session Option #1
9:30am

2. What You’re Learning Today
You will learn the best strategies for
generating new business TODAY using the
internet. Strategies that top internet
marketers have mastered over the past few
years.

3. Recent Study: NAR -
“Over 88% of all buyers
and sellers begin their
research online.”
So - The best way to be found today is online

4. If you know how to send and
receive an e-mail, then you are
qualified to be an internet
marketer.
Controlling what a total stranger reads about
you is as easy as sending an email, but more
valuable than you will ever know!

5. [LOVE THIS]

6. Two Keys To Owning and Controlling
Your Brand/Name are:
Blogging/Video Social Media Sites

7. Top 4 Internet Marketing Strategies
#1

8. Five Keys to A Good CL Ad
1. Attention grabbing headline
2. Image with a strong CTA (call to action)
3. Property info w/ link to lead capture property page
4. Another CTA
5. Upload at least one photo of the home

9. 1. Heading
2. Image
3. Property link info
4. Another CTA
5. Image w/ CL uploader

10. Top 4 Internet Marketing Strategies
#2
- pay per click
- set daily budget
- focus on audience
- ROI is better than Google Ads
- The success of your ad is dependent on the landing page

11. Top 4 Internet Marketing Strategies
#3
- The success of your ad is dependent on the landing page

12. Top 4 Internet Marketing Strategies
#4
- run the ad in Youtube
- doesn’t even need to be you
in the video
- just give them what they want... INFO!
- must have a conversion page to send them to from video

13. Top Four “Must Have” Online Platforms for
Real Estate Agents
(1) Yelp/Google Places
(2) Social Media - Facebook and LinkedIn
(3) Youtube
(4) Wordpress

14. Print Marketing - Is It Still Worth It?
Dan Keller - 2012 over $100,000 in closed loan revenue due to
direct mail for refinances. NO DIFFERENT THAN
FARMING FOR SHORT SALES, EXPIRED’S or FSBOS.
(1) Mass numbers/data available
(2) Conversion ratio higher - mailer w/ web page
(3) Tie tech w/ “old school” - (ex: hand written letter)

15. Four Tips for Converting Buyers/Sellers
(1) Content
(2) Video (eyejot.com, youtube, vimeo, fb)
(3) Items of value - lists, eBook, online search access...
(4) Approachability - GIVE THEM YOUR NUMBER! Be
welcoming, INFORM DON’T SELL!

16. Thank You!
Coffee With Keller RE Tech-Support Group
email me at dankellermtg@gmail.com for more info
on meeting times
Follow My Mortgage Blog at
www.MyMortgageGuyDan.com
Dan Keller - (425) 350-7136