Pontiflex AppLeads - the only performance-based, mobile advertising platform. Opt-in signups via applications on iPhone and Android.

1. Pontiflex AppLeads™
Mobile Performance Marketing

2. Why Mobile?
US Mobile Ad Spending
$ Millions
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$-
2009 2010 2011 2012 2013 2014
• Mobile advertising is doubling every two years
Source: eMarketer , October 2010

3. Why Mobile?
• High smartphone
penetration in US
• More consumers
shopping online
• +26.7% YTY
• Mobile users are
affluent
• 2X more likely to
make $100K/year

4. Online Ad Solutions Don’t Work in Mobile
• CPC is the current mobile pricing
model, but it is broken. “Today when you click on
a banner ad, it yanks you
• CPC suffers from very high out of your app and
throws you onto the
abandonment and accidental clicks
advertiser’s web page. So
– According to a December 2010 Harris people don’t click on the
study, 63% of mobile app users said ads.” – Steve Jobs
they click on mobile app ads more often
by mistake than on purpose
4

5. Mobile App Advertising Solutions
Click- In-App Advertising
based Solutions
Solutions
Admob Apple iADs Pontiflex
AppLeads
Time to 1 day 2 months 30 minutes
Launch
Performance Clicks Impressions Sign ups
5

6. Our Solution - Pontiflex AppLeads
• Mobile signup ads
• Only pay for valid,
new-to-file sign ups
• 100% opt-in
• Free Branding

7. Hundreds of premium applications
• Advertise in the
latest and greatest
applications easily
• Automatically
optimized to reach
your audience
• Reach affluent
iPhone users

8. Mobile Connected the ASPCA to
Qualified Pet Lovers
• Over 5,000 pet lovers in three
weeks
• Subscribers acquired through
Pontiflex performed 2X better
than organic signups
– Open rates
– Click rates
– Donations

9. Case Study: ASPCA Added Mobile Apps to
Online Plan From Single Point of Connection
Original
Online
Campaign
New
Mobile
Campaign

10. Simple Creative
• 70 X 70 Logo
• 40 character headline
• 120 characters body text

11. Getting Started
Develop Plan with Pontiflex Team
Sign Insertion Order
Complete Simple Creative
Launch & Optimize

12. Advertisers Using Pontiflex AppLeads

13. What People Are Saying
“New York City’s 10
“Pontiflex has changed the face of Hottest Tech Startups”
mobile advertising .”
“We acquire more than half of
our new subscribers through
Pontiflex.”
“People acquired through “A less intrusive experience
Pontiflex were more engaged than a takeover ad that might
than even organic sign-ups.” “Pontiflex AppLeads is a click the user into a slow
game changing solution.” loading mobile screen.”

14. A Little About Us
Who we are
Pontiflex is the industry’s leading email and social acquisition platform.
What this means for you
Our enabling technology helps brands, organizations and direct marketers
connect and engage with people no matter where they are – online, mobile or
social media
Employees and offices
40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and
India
Executive team
Involved in online advertising since its inception; leadership roles at Amazon, IBM,
Microsoft, Google and Ogilvy

15. Thank You!
Daniel H. Kim
Director of Sales
Dank@pontiflex.com
718.801.8505