2. SOCIAL MEDIA is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. www.wikipedia.com WHY HISPANICS ?

3. 45.5 million Hispanics today [ ¼ of the total US population by 2050 ] 6x faster growth rate compare to total US population U.S. Census Bureau; Pew Hispanic Center.       vs. [ g r o w i n g s t r o n g ] 

4. Million Hispanic Internet Users in 2007 18.8   IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008.

5. Hispanics adopt technology faster than their African-American and Caucasian counterparts do. PRNewswire.com, July 2007.

6. Pew Hispanic, Latinos Online . 56 percent of US Latinos go online. [ 2/3 Latinos age 18-29 use the internet ]

7. Hispanic Social Media is simply Latinos interacting online. so… [ WHETHER THIS IS IN SPANISH OR ENGLISH ]

8. why should we care… SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN PORN SITES . SlideShare.com, What the F**K is Social Media?, July 2008.

9. 41.8 % of Hispanics shop online. [ 12% of all online shoppers are Hispanic ] IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008.

10. 68 percent of Latinos make final purchase decisions on the Internet. IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008.

12. 63% OF LATINOS AGES 13-35 SPEND OVER 4 HOURS PER DAY ON THE INTERNET. New America Dimensions, New Latino Generation, 2007

13. Hispanics overindex in almost all categories of User-Generated Content, especially social networking. JupiterResearch.com, Themes in Hispanic Social Media, June 2008.

14. PERCENT OF US HISPANIC INTERNET USERS HAVE AN ACCOUNT ON A SOCIAL-NETWORK WEBSITE 77 MarketingCharts.com, Number of Social-Network Users in Latin America Doubles in ’07,.

15. million members have indicated their origin as either Latino or Hispanic. MySpace IS THE LEADER IN SOCIAL NETWORK SITES AMONG HISPANICS IN THE US 7 HispanicBusiness.com , April 2007 . JupiterResearch.com, Themes in Hispanic Social Media, June 2008.

16. Most visited English Latino-focused website. New America Dimensions, New Latino Generation, 2007 .

17. More popular among the Hispanic adult population. JupiterResearch.com, Themes in Hispanic Social Media, June 2008. Adage Hispanic Fact Pack 2008. 1.9 M I L L I O N H I S P A N I C U S E R S

18. 68 percent of Hispanic Internet users use instant messaging. IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008.

19. 52 percent read or post blogs. IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008. Adage Hispanic Fact Pack 2008. 3.2 M I L L I O N H I S P A N I C V I S I T O R S

20. 40 PERCENT TALK ON A PHONE USING THE INTERNET IconoCulture.com, Cyber Connections: Tapping the booming online Latino market , May 2008.

21. Hispanic Online Spending Power 12 . 8 B I L L I O N BizReport.com, Online spending power of Hispanic population increasing, July, 2007 .

22. what does this mean?

23. RELEVANT : Language and culture are not mutually exclusive.

24. SACRIFICE Understand that the Hispanic market is not homogenous. Know who you are talking to.

25. engage Initiate, interact, and listen to consumer feedback, essentially building a relationship with the consumer. in a true conversation

26. react validate their voices …

27. Thanks. Questions & Comments: [email_address]