1. DANNICA JOYCE PADILLA
Unit 5A, Cluster 4 Cristobal Street,
UN Gardens, Paco, Manila
Email : dannica.padilla@gmail.com
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EDUCATIONAL BACKGROUND
2008 – 2012 Bachelor of Science in Mass Communication
Major in Print and Broadcast Journalism
Philippine Christian University
Taft Avenue, Manila
2004 – 2008 High School
Jose Rizal University
Shaw Blvd., Mandaluyong City
1998 – 2004 Elementary
Philippine Christian University
Dr. Vasquez St. Malate, Manila
PERSONAL PROFILE
Birthday : May 13, 1991 Faith : Christian
Birthday Place : Manila, Philippines Height: 5’
Home Church : UCCP-Cosmopolitan Church, 1368 Taft Avenue,
Ermita, Manila

2. WORK EXPERIENCE
2012 – 2015 Matimco Incorporated
Brand Officer,
 Ensures profitability and continued growth of a product for an
organization
 Expert about a specific product, strategically plan production,
marketing and sales, and interact with many organizational
departments and customers
 Reviews a product design, suggest enhancements, and
oversee development to ensure marketability of the product
 Analyzes current market trends related to the product and
ensures marketability
 Works with sales staffers to ensure customer satisfaction by
interacting directly with customers to improve the product and
understand the customers' needs and the product's future
direction
Digital Marketing Officer,
 Handles Social Media Accounts (Facebook Account and
Page, Twitter, Instagram) and Website
 Analyzes insights from Social Media Analytics and Google
Analytics to further strategize on how to effectively use these
channels in advertising and public relations.
 Front liner in dealing with on-line clients, answering queries
and concerns with regards to the company’s products or
services.
 Content researching for Social Media Account posts and
feeds.
 Updates information and data for the website.
 Updates Social Media Accounts during events and other
significant happenings for the company.

3. AFFILIATIONS
School Organizations
 Samahan ng Mag-aaral sa Komunikasiyon (SAMASKOM) – Secretary (S.Y. 2009-
2010); Vice-President External (S.Y. 2010-2011); Vice-President Internal (S.Y. 2011-
2012)
 Member of Theatro PCU
 Member PCU Dance Crew (S.Y. 2009-2010)
Church Ministry
 Member of Christian Youth Fellowship (CYF)
 Youth Coordinating Council (YCC) Secretary (2011)
 Street dance ministry Coordinator (2009 – 2011)
 Praise and Worship Song Leader (2011-2012)
 Sunday School teacher (toddlers and youth)
 D3 Discipleship Program Youth Discipler (2011)
SEMINARS AND TRAINING ATTENDED
 ComGuild (2009 and 2010 Forum)
 Samaskom Media Week Seminars (2008-2011)
 Samaskom Leadership Training and Seminar (2009 and 2010)
 CWMC (Condensed World Mission Course) Graduate (2006)
 D3 Discipleship Program Graduate – 2010
 First Aid Training – 2014
 Disaster Management Training - 2014
 Mansmith 4th Social Network Marketing – 2015
 Exhibitor at Worldbex – 2013 - 2014
EXPERIENCES/INVOLVEMENTS/ACHIEVEMENTS
 Cast (Welcome to Our World) Production (UCCP Cosmopolitan Church) (2007)
 Play Director (Ten Commandments) at Jose Rizal University (2008)
 Production Manager (Mr. and Ms. Samaskom) (2010)
 Main Role (High school Musical 1 & 2 Adaptation of Samaskom) (2009)
 Main Role (Anatomiya ng Korupsiyon of Samaskom) (2011)
 Hosted school events (2011-2012)
 Intern at The Manila Times (published articles for lifestyle section) (2012)

4.  Intern at GMA Network News and Public Affairs
 Product Presenter for the Matimco in the City (Wilcon Depot) – 2013
 Event organizing for Matimco’s Merchandisers’ Conference (Wilcon Depot) –
2013 – 2015
 Involved in renovating Matimco’s Website (consolidated materials for the
website, coordinated and worked with the developers)
 Coordinator for Matimco University events/exhibits/sponsorship – 2014 - 2015
SKILLS
Content Writing | Feature Writing | Communication |Public Speaking| Event
Organizing | Event Coordination
Computer Proficiency: Adobe Premiere 3, MS Word, MS Power Point, MS Excel, Adobe
Illustrator, Windows Movie Maker
CHARACTER REFERENCES
 Mr. Paolo Licuanan
Matimco Incorporated
Brand Marketing Director
09176315346
 Ms. Sena Britta Villanueva
Matimco Incorporated
Brand Manager
09176269886
 Andrea Zamora
Matimco Incorporated
Marketing Officer
09176318773