1. What kind ofmedia institutionmightdistribute your media product and why?
Belowisa linkinwhichyouwill findmySlideshare containingthe answertothe questionabove.I
have commentedontwomajormediadistributors:BauerMediaandIPCMediaand explainedthe
advantagesanddisadvantagesthatwouldbe inplace if theywere todistribute mymagazine.
I have completedextensiveresearchintobothdistributorsandhave made afinal conclusionasto
whichisthe bestfor my magazine.Ihave lookedat magazineswhichthe distributorsownand
comparedthemto mymagazine throughgenre,style andmusictosee whichwouldbe the best
suitedtomy magazine.Formymagazine,Ineeda distributorwithalarge targetaudience asitis the
firstissue andneeds tobe introducedalongsidepopularmagazineswhichmaybe of a similargenre.
Also,the magazinestheyownmustbe consideredastheywillhave experienceincertaintypesof
musicmagazine.
IPC MEDIA
IPCMedia’saudience are primarilyfemale withalmost twothirdsof the UK beingfemale andjust
44% beingmale.Therefore,thiswouldbenefitmymagazine asthe targetaudience ismainlyfemale
teenagers.IPCMediadistributepopularmusicmagazinessuchasNME, Nutsand Uncut. These music
magazineshave aparticulargenre and are not mainstream,creatingastrongcorrelationbetween
my magazine andNME as theybothhave the genre of indie rock. Therefore,Ibelieve mymagazine
wouldbecome popularwiththisdistributorasit hasclose comparisonstothe magazinesthey
alreadyown.However,IPCMediaproduce magazinessimilartoNME and the indie rockgenre.This
couldbe a disadvantage asthere are alreadymagazineslike thisownedbythe companyand mine
may notstand outto readers.
BAUER MEDIA
Some of the strengthsthatBauermediahave are thatit distributesmagazinesin15countriesas well
as online.Thisisanadvantage whendistributingmymagazine asmytargetaudience (teenagers)are
interestedhighlyintelevisionandonline. BauerMediaproduce magazinessuchas‘Kerrang!’which
isa rock magazine,unlike mine whichisindie rockandtherefore thismediainstitutionmaynotbe
the right distributorformygenre of magazine.Also,asKerrang!isone of the bestsellingweekly
magazines,thiscouldbe anadvantage as mymagazine couldfollow the same route.
Overall,Ichose togo withIPC Mediato distribute mymagazine due totheirexperience inthe genre
of magazine thatissimilartomine.Also,theiraudience isprimarilyfemale whichisanadvantage as
theyare the targetaudience of mymagazine.ThroughdistributingmagazineslikeNME,Ifeel that
theywill have the correctknowledgetodistribute mymagazineeffectivelyandmake itwell known.