5 practical tips for SoundCloud creators looking to grow the volume and significance of their connections.

1. 5 EASY WAYS FOR
EMERGING ARTISTS
TO GET MORE OUT OF
SOUNDCLOUD
By @Danny_robson
Tuesday, 21 May 2013

2. Understand the value exchange between creator
and consumer.
Don't be afraid to ask your followers to do
something small in exchange for content.
Incentivise them to advocate your product for you.
Do it tastefully.
TA-KU is doing this better than anyone at the
moment: soundcloud.com/takugotbeats
MOBILISE YOUR AUDIENCE
Tuesday, 21 May 2013

3. Many of your fans see real value in being the
'first to know' and having exclusive content.
When you publish a track from ‘private’ to
‘public’ on your profile it will read as being
published on the day you originally uploaded it
(this could be months ago). No one wants to
repost a track that is 8 weeks old...
UNDERSTAND THE ECONOMY OF
TIME
Tuesday, 21 May 2013

4. Repost relevant content.
The repost function is relatively new, and some
creators (or curators) are showing a better
understanding of it than others.
If you are finding great new tracks, chances are
your followers will like them too...
Use well timed reposts to build your relevancy,
credibility & authenticity
SHARING IS CARING
Tuesday, 21 May 2013

5. Approach relevant blogs or curated content
hubs for exclusive premieres.
Find a relevant partner, give them the track as
an exclusive before making it public (even 2
hours is enough).
This way you cross pollenate your fan base
with their existing audience. Win-win.
SECURE MUTUALLY BENEFICIAL
EDITORIAL PARTNERSHIPS
Tuesday, 21 May 2013

6. Make your audience feel they are a part of
your career/successes.
Talk to them PERSONALLY about the real time
effect they are having on something.
e.g "So many of you guys reposted my last
track, I’m giving you this one free for the next
24 hours. Thanks for the ♥"
INVOLVE YOUR AUDIENCE IN
YOUR SUCCESS
Tuesday, 21 May 2013

7. Danny Robson is a Digital
Strategist & independent
artist manager based in
Sydney, Australia.
@Danny_robson
Tuesday, 21 May 2013