Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover: - What to do and what not to do - The things you have to ignore - How tech has developed a repellent for common sense - Your productivity time is essential - Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager - And how culture and age are vital parts for you and your team to succeed

1. 19+ Tips From
19+ Years In Marketing & Management
THE DIGITAL TRANSFORMATION SUMMIT - MANCHESTER
Danny Denhard // Marketing Director // JustGiving

2. My Long
History Short
1. At School: Library assistant // Paper boy //
KFC
2. Post School: Painter & Decorator // Bar
Manager // Sales & Marketing - Computers
3. 20’s: Digital Project Manager - Finance // Went
agency side ran both Marketing & Product
4. 30’s: Went through an IPO // Created my own
consultancy // New Product launch -
Crowdfunding // Director of Marketing //
Leadership teams
1990’s
TODAY
@dannydenhard

3. @dannydenhard

4. Things To Remember

5. The world is
very
different to
when I started
back in 1999
@dannydenhard

6. We are in the
anywhere,
anytime
generation
@dannydenhard

7. Humans Do Not Want
To Think Anymore!
@dannydenhard
Source

8. @dannydenhard

9. @dannydenhardSource

10. This deck is 19+ tips from 19 years in
marketing, growth, tech & innovation

11. Everyone is a marketing expert
“Have you thought of x, y, z.”
“I have an idea…”
@dannydenhard

12. You never know everything
Especially when sex and relationships are involved
@dannydenhard

13. Work to the time that works for
you
Let your team do the same
@dannydenhard

14. Management is getting harder but
is also more rewarding.
Work out what rewards your team
@dannydenhard

15. Meetings are hell for everyone
No-one loves them
@dannydenhard

16. @dannydenhardSource

17. Communication Is Everything
Short and precise over long
and strong
@dannydenhard

18. People want
to look smart
Sarah Cooper has the
best breakdowns
Source

19. Freedom within frameworks
Flexible can be your guide
@dannydenhard

20. Frameworks That Could Help You
Download these from dannydenhard.com/matrix
@dannydenhard
• The Eisenhower matrix
• Swot Analysis
• The John Whitmore model (kiss model / keep it simple, stupid)
• The feedback model (plus advice, compliment vs criticism, suggestion)
• The subtle signals model
• The Maslow pyramid (the things we desire the most are the things we
need the least)
• The AI model (what kind of discussion type are you)
• The prisoners dilemma (game theory, when is it worth trusting someone)
• The Hersey-blanchard model. Situational leadership

21. @dannydenhardSource: Imgur

22. STRATEGY
@dannydenhard

23. Think of strategy like baking a cake
Everyone starts with the same ingredients, It’s
experience, confidence and timing that makes your
cake tasty
@dannydenhard

24. No one creates strategies the same
way
Some have to think of the huge overachieving goal and
work down,
Others have to build to a targeted number and build out
@dannydenhard

25. Strategy is now a 90 day game
A year long strategy cannot exist in 2018 or beyond
@dannydenhard

26. @dannydenhard

27. Age is just a number
Talent shouldn’t have an age restriction
@dannydenhard

28. Embrace change quickly
Algorithms control our daily lives already
@dannydenhard

29. We all work with idiots
Especially within the open office environment
@dannydenhard

30. Experience
this?
I bet you have
Source

31. We are fighting for micro and
snack moments
Dedicated marketing time does not exist
@dannydenhard

33. Your “silver bullet” lasts for 30
seconds
You are dilutable as soon as your product goes live
@dannydenhard

34. Product trumps beats everything
else
A good product is priceless. A great product is a
unicorn
@dannydenhard

35. Data is essential
Until you get analysis paralysis
@dannydenhard

36. Performance anxiety is a real
thing
Start with small wins
@dannydenhard

37. 1 Problem
2 Solutions
Problems kill creativity & productivity
@dannydenhard

38. Everyone has off days
Off weeks aren’t normal
@dannydenhard

39. Thank you is the
most powerful
word
Thank people the way they
appreciate thanks
@dannydenhard

40. Fast / close following only gets
you so far
Innovation & duplication can only last so long
@dannydenhard

41. Head
Heart
Gut
We are all different
@dannydenhard

42. Empathy is the most important skill we
have as a human
Ask how people are, ask what is going on, if you can help them
@dannydenhard

43. Thank
you !
Image Sources – Unsplash.com unless source referenced in deck