SlideShare une entreprise Scribd logo
1  sur  21
Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
Cell Phones Out of respect to me and others, please… TURN YOUR  CELL PHONE ON!
How We Used To Get Info or  friends…  family… encyclopedias…
Search Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet/Search Engines 31.6% Friends, Family & Neighbors 29.0% Salespeople & Service Providers 24.3% Books 8.6% Medical Professional, Psychologists 7.1% Magazines 6.2% Find Out Myself 6.0% Newspaper 5.2% Contact Product Manufacturer or Service 4.2% Yellow Pages 4.0% Library 3.6% Contact Government Agency 2.8% TV Shows (non-news) 2.1% Consumer Reports 1.8% TV News 1.9% Bookstore 1.3% Radio 1.1% Local Ads/Billboards 0.7% Encyclopedia or Dictionary 0.6% Map  0.4% Business contact  0.2%
And Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Ubiquity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Collisions ,[object Object],[object Object]
Thank$, Google Maps $600,000 spent to reshape  it due to new concerns US Navy building in San Diego that no one really saw from air until now
Dead Man Googling Reported dead, his wife was “amazed” when he came back… Neighbor started searching, turned police onto pictures of both of them in Panama
Google StreetView: Cool Or Not? Cool Sights In  Google StreetView Chris Silver Smith http://searchengineland.com/080528-140611.php
The Conflicts… ,[object Object],[object Object],[object Object],[object Object]
The Conflicts… ,[object Object],[object Object],[object Object]
What’s The Balance ,[object Object],[object Object],[object Object],[object Object],[object Object]
And The Tracking… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searching For Answers ,[object Object],[object Object],[object Object],[object Object]
Searching For Answers ,[object Object],[object Object],[object Object]
Discussion Time ,[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

En vedette

Presentation For Chinese Medicine And Acupuncture Association
Presentation For Chinese Medicine And Acupuncture AssociationPresentation For Chinese Medicine And Acupuncture Association
Presentation For Chinese Medicine And Acupuncture Association
guest43929b
 
PLoS Author Research 2010
PLoS Author Research 2010PLoS Author Research 2010
PLoS Author Research 2010
Liz Allen
 

En vedette (9)

EHRを活用した糖尿病療養指導の質的研究
EHRを活用した糖尿病療養指導の質的研究EHRを活用した糖尿病療養指導の質的研究
EHRを活用した糖尿病療養指導の質的研究
 
Presentation For Chinese Medicine And Acupuncture Association
Presentation For Chinese Medicine And Acupuncture AssociationPresentation For Chinese Medicine And Acupuncture Association
Presentation For Chinese Medicine And Acupuncture Association
 
RCEC Email 5.12.03
RCEC Email 5.12.03RCEC Email 5.12.03
RCEC Email 5.12.03
 
PLoS Author Research 2010
PLoS Author Research 2010PLoS Author Research 2010
PLoS Author Research 2010
 
Improve your Google search skills
Improve your Google search skillsImprove your Google search skills
Improve your Google search skills
 
Web Development Company PPT Presentation - Vidushi Infotech
Web Development Company PPT Presentation - Vidushi InfotechWeb Development Company PPT Presentation - Vidushi Infotech
Web Development Company PPT Presentation - Vidushi Infotech
 
Managerial speeches
Managerial speechesManagerial speeches
Managerial speeches
 
Renewable Energy - An Introduction to Everything you Need to Know
Renewable Energy - An Introduction to Everything you Need to KnowRenewable Energy - An Introduction to Everything you Need to Know
Renewable Energy - An Introduction to Everything you Need to Know
 
Where Ideas (and creative genius) come from: HOW TO pt1 take it from Idea to...
Where Ideas (and creative genius) come from:  HOW TO pt1 take it from Idea to...Where Ideas (and creative genius) come from:  HOW TO pt1 take it from Idea to...
Where Ideas (and creative genius) come from: HOW TO pt1 take it from Idea to...
 

Plus de Danny Sullivan

Plus de Danny Sullivan (8)

Some thoughts on Google's search business, 2016 edition
Some thoughts on Google's search business, 2016 editionSome thoughts on Google's search business, 2016 edition
Some thoughts on Google's search business, 2016 edition
 
The State of Search: 2016 Edition
The State of Search: 2016 EditionThe State of Search: 2016 Edition
The State of Search: 2016 Edition
 
Comic-Con 2016 - Beyond Human: The Rise Of Machine Intelligence #SDCC
Comic-Con 2016 - Beyond Human:  The Rise Of Machine Intelligence #SDCCComic-Con 2016 - Beyond Human:  The Rise Of Machine Intelligence #SDCC
Comic-Con 2016 - Beyond Human: The Rise Of Machine Intelligence #SDCC
 
Some Thoughts On Google's Search Business
Some Thoughts On Google's Search BusinessSome Thoughts On Google's Search Business
Some Thoughts On Google's Search Business
 
How To Be A Disaster On Twitter
How To Be A Disaster On TwitterHow To Be A Disaster On Twitter
How To Be A Disaster On Twitter
 
The Changing Landscape Of Search
The Changing Landscape Of SearchThe Changing Landscape Of Search
The Changing Landscape Of Search
 
Night Of The Living Aggregator
Night Of The Living AggregatorNight Of The Living Aggregator
Night Of The Living Aggregator
 
Trends In Search Marketing (Oct. 2010)
Trends In Search Marketing (Oct. 2010)Trends In Search Marketing (Oct. 2010)
Trends In Search Marketing (Oct. 2010)
 

Dernier

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Dernier (20)

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

Search Life Meets Real Life

  • 1. Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
  • 2. Cell Phones Out of respect to me and others, please… TURN YOUR CELL PHONE ON!
  • 3. How We Used To Get Info or friends… family… encyclopedias…
  • 4.
  • 5. Internet/Search Engines 31.6% Friends, Family & Neighbors 29.0% Salespeople & Service Providers 24.3% Books 8.6% Medical Professional, Psychologists 7.1% Magazines 6.2% Find Out Myself 6.0% Newspaper 5.2% Contact Product Manufacturer or Service 4.2% Yellow Pages 4.0% Library 3.6% Contact Government Agency 2.8% TV Shows (non-news) 2.1% Consumer Reports 1.8% TV News 1.9% Bookstore 1.3% Radio 1.1% Local Ads/Billboards 0.7% Encyclopedia or Dictionary 0.6% Map  0.4% Business contact  0.2%
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Thank$, Google Maps $600,000 spent to reshape it due to new concerns US Navy building in San Diego that no one really saw from air until now
  • 11. Dead Man Googling Reported dead, his wife was “amazed” when he came back… Neighbor started searching, turned police onto pictures of both of them in Panama
  • 12. Google StreetView: Cool Or Not? Cool Sights In Google StreetView Chris Silver Smith http://searchengineland.com/080528-140611.php
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  
  • 21.