2. Let’s Be Realistic
Despite what we hear on the news…
» There are still consumers and businesses
that need products and services
» No Fortune 1000 company gets all their
business from referrals. Must advertise to
grow eventually
» Adapt or Die
3. Go Where Your Customers Are
According to research from Webvisible and Nielsen, reported by
Marketing Charts…
» Over 2/3 of consumers and SBO’s turn to
internet first for information about local
companies
» 82% use search engines to do so
» 50% SE first vs. 24% YP first
4. We help businesses Find, Get, and
Keep customers online TM
Finding Customers
- Reach Prospects Searching for your Products & Services
Getting Customers
- Converting Website Visitors into Customers
Keeping Customers
- Staying Top of Mind with Your Clients and Prospects
5. Finding Customers = SEM
• Pay Per Click Marketing (PPC)
- Google and Yahoo! AdWords (Sponsored Links)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization
- Increase organic search engine position
- Holy Grail of Internet marketing
- Slow and unpredictable
•Business Profile
- Local Internet directory listings
-Absolute bare minimum necessity
6. Finding Customers = SEM
• Pay Per Click Marketing
(PPC)
- Sponsored Links (AdWords)
- Precise targeting
- Quick and predictable.
• Search Engine Optimization
(SEO)
- Increase organic ranking Also:
- Holy Grail of Internet marketing Social Networking
- Slow and unpredictable Banner Ads
• Local Directory
- Biz profile for local Internet
directory listings
- Absolute bare minimum necessity
7. Why Is Search Marketing Important?
Where the eyes go…
the mouse clicks!
12. TrueSearch
Our easy-to-use, up-to-the minute
search marketing solution
» Reach 98% of all Search Engine
users
» Precision Geo-targeting
» Search term expertise
» Track every single lead
» Enjoy the highest volume of leads
at the lowest possible cost per lead
» Monitor your campaigns online
anytime, anywhere
find…
14. Case Study: 3D Babyface Sonography
» Previous 2 yrs in Red
» Took risk on TrueSearch
(PPC)
– $850/mo then
$1000+/mo
» After the 3rd month w/
TrueSearch:
– mo-to-mo growth 9 out of
12 mo
– yr-to-yr growth every
month
» Now in Black (& Green)
15. Getting Customers = Websites
Custom Websites
- Content Management System (CMS)
- Designed w/ marketing in mind
Landing Pages
- Sole purpose is a single Call-to-Action
Video Landing Pages
- All the “Buzz”
- Way of the future
- For businesses, not just entertainment
16. Custom Web Design
Designs with Marketing in Mind
» Search engine “friendly” structure
» Visitor friendly graphics
» Results friendly designs
» Website are designed to generate
results, not impress other web
designers…
» TPLA, Aequitas, BJT, Stone
get…
24. You Can Lead a Horse to Water…
“If your website does not convert a good
percentage of the traffic that lands on your
site, it’s ineffective and may even be
useless…. A pretty website that does not
successfully convert visitors into potential
clients is pointless.”
Michael Port – Book Yourself Solid
25. Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect lists
- Newsletters, Coupons, Promotions
Newsletters: good. Chain letters: bad
26. Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish
yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect
lists
- Newsletters, Coupons, Promotions
27. Does Email Marketing Work?
Keeping in touch keeps customers coming
back for more.
» 72% Business Owners – Email Marketing Excellent or
Good (2011 Econsultancy survey)
» ROI $42.08 for every $1 spent (2010 Direct Marketing Assn)
» Promotional Emails 2nd biggest influence on retail
website visits (behind brand familiarity) (ForeSee Results
2010)
» Email Top 3 most effective advertising method (behind
social and SEM) (Merchant Circle 2011)
30. CABLE & » Maps of cable zones
BROADCAST compared to your target
TV geography
Detailed media
plan scenarios » Prioritization of networks,
that give you shows, and dayparts
options, with most likely to reach your
supporting audience at the lowest
rationale, for cost, in a target-rich
your media buy environment
31. » Media spill analysis (the
RADIO percentage of your ad
• Negotiation budget wasted by not
of value- hitting the target
added customer)
opportunities » Demographic efficiency
• Media analysis (the percentage
negotiations of your radio budget
wasted by not hitting
target prospect
customers)
32. CINEMA » Cinema Delivers:
ADVERTISING •An engaged audience
with no distractions or
changing channels
•Association with
blockbuster films
•Hi-definition and
surround sound
•A shared experience
and group influence
33. Whom Should You Refer to TruePresence?
» General Manager of an Auto Dealership
» Managing Partner of a Law Firm
» Owner of a Laser Hair Removal clinic
» An Insurance Broker with a large email list
» Director of a Medical Clinic or Clinical Trial
» A Cosmetic Dentist
» Owner of a Furniture Store
34. How to Get Referrals for TruePresence
•Simply Ask:
“How’s the Internet working for you?”
- Trust me, for 9 out of 10, it isn’t!
•Or You Can Ask:
“What’s your website done for you lately?”
- Likely not much!
•Tell Them:
“I have a friend who is an expert at helping off-line
businesses find, get, and keep customers online.”
Cool, a script! I’ve always wanted to be an actor…
35. Questions about find.get.keep ? ™
Finding Customers
Reach Prospects Searching for your Products & Services
Getting Customers
Converting Website Visitors into Customers
Keeping Customers
Effective Permission-based Email Marketing
Thank God it’s over…
