This document provides an overview of a cell biology project designed for 10th grade struggling readers. Students were tasked with creating marketing campaigns to "sell" different cellular organelles to engage them in learning about cell structures and functions. Students worked in groups, researching organelles, and presented their marketing pitches to expert panels. The project aimed to develop student relevance and success through flexible grouping, technology integration, collaboration, and performance-based assessment. Rubrics were provided to guide student work and self-assessment. The overall goal was to better retain cell biology concepts through an authentic, project-based approach.

1. Sell the Cell Project Dan Sharp Capstone Project EDAM 5039

29. Information Rubric Total Points for Structure and Function Points Chloroplast Cell wall Cilia and flagella Mitochondria Lysosome Golgi apparatus Ribosome Endoplasmic reticulum Nucleus Cell membrane Comments Function Structure Organelle

31. Collaboration Rubric Total Score Journal entries are incomplete and/or late Some journal entries were incomplete or late All journals were completed by the due dates All journal entries are complete, detailed, and submitted by the due dates Journal Entries Most members are not treating others with respect Some members are not treating others with respect Most members are treating each other with respect All members are treating each other with respect Respect Most members are not communicating within the group Some members are not communicating within the group Most members are communicating regularly and clearly within the group All members are regularly and clearly communicating within the group Communication Most members are not contributing to the project Some members are not contributing equally to the project All members are contributing to the project All members are giving their best effort in completing the project Contribution Score Below Basic (1 point) Basic (2 points) Proficient (3 points) Advanced (4 points) Category

32. Marketing Rubric Total Score Technology was not used or was not used effectively At least one technology is used effectively in the campaign At least two different technologies are used effectively in the marketing campaign At least three different technologies are effectively used in the marketing campaign Use of Technology The marketing campaign is not very creative The marketing campaign is somewhat creative The marketing campaign clearly demonstrates a creativity The marketing campaign clearly demonstrates a high level of creativity Creativity There is no clear theme of the marketing campaign The theme of the marketing campaign is present The theme of the marketing campaign is evident and understandable The theme of the marketing campaign is very clear, understandable, and attention-grabbing Theme Score Below Basic (1 point) Basic (2 points) Proficient (3 points) Advanced (4 points) Category