Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
•Télécharger en tant que PPTX, PDF•
2 j'aime•2,043 vues
How can local government use socioa
Recommandé
Recommandé
Contenu connexe
Similaire à Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Similaire à Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. (20)
Plus de Daniel Slee
Plus de Daniel Slee (15)
Dernier
Dernier (20)
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
- 1. Learning Pool webinar: Walsall 24 Connecting people with social media and hyperlocal sites Dan Slee, Walsall Council
- 2. A blizzard of stats...
- 3. A blizzard of stats...
- 4. Stats Source: Simply Zesty
- 5. Stats Source: Simply Zesty
- 6. Stats Source: Simply Zesty
- 7. Phone engagement is constant... 5.3 hours Android 4.6 hours Blackberry 4.5 hours iphone Source: Magellan Media
- 8. Mobile will become the first screen for web access by 2013 Source: Magellan Media
- 9. UK Social media 2011
- 10. 5-10 million? 29 million 5 billion images
- 12. There are 475 hyperlocal sites in the UK Source: Openly Local, May 2011
- 13. You need to map your landscape
- 14. 475 sites in the UK Source: Openly Local, May 2011
- 15. The Walsall media landscape 2005
- 16. The Walsall media landscape 2005 21 journalists or photographers
- 17. The Walsall media landscape 2011
- 18. The Walsall media landscape 2011
- 19. The Walsall media landscape 2011 9 21 journalists or photographers
- 20. The Walsall media landscape 2011 23,000
- 21. The Walsall media landscape 2011 23,000 20,000?
- 22. The Walsall media landscape 2011 23,000 20,000? 7,000
- 23. The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
- 24. Basic principles #1: Realise that the landscape has changed (and your skills need to too.)
- 25. Basic principles #2: The channels of communication have changed.
- 26. Basic principles #3: Remember that social media is social.
- 27. Basic principles #4: Mainstream it. Make social media part of what you do.
- 28. Basic principles #5: The best social media tool is common sense.
- 29. Basic principles #6: Be prepared to share the fun. (It’s not just about the website).
- 32. Walsall Council House Flickr meet 101 images and 1,000 views
- 33. Case study 2:Flickr header
- 34. Tag: ‘walsallweb’ 430 in two days
- 35. Case study 2:Flickr header
- 37. Winter photos in Dudley Flickr Group 169 members and 471 pictures
- 38. Case study: Twitter Gritter
- 39. Why? If you’re doing a good job TELL PEOPLE...
- 40. Tweet to keep people informed...
- 41. Gritting...
- 42. What was the feedback like?
- 44. Praise...
- 45. Case study: Social media on the frontline
- 51. Good things happen when you give people the power to use social media
- 52. A hyperlocal case study: Fire in Selly Oak
- 59. Hyperlocal blogs 2011 60 a day 4,000 a month 1,000 Facebook likes 6,000 a day
- 60. Case study: Pelsall Common People
- 62. 17,000 visitors in 7 months
- 63. 1. Gallery of Pelsall in the snow 2. Pelsall woman wins Civic award 3. Future of Pelsall library 4. Village pupils sing for Mayor
- 64. “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.” - Jayne Howarth
- 65. “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased. “It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.” - Steph Jennings
- 66. Opening of Cosmo Pan restaurant Category tag: ‘Bentley Bridge’ Facebook rumours Gym opens Resource page
- 70. RSS...
- 71. Open data...
- 72. Case study: Yammer
- 73. YAMMER Yammer...
- 74. Case study: Walsall 24
- 75. Walsall 24
- 76. Aim: ‘It’s not just bins...’
- 78. Walsall 24
- 86. This is linked social...
- 87. Walsall 24 Conclusions: Hyperlocal sites are not the enemy...
- 88. Walsall 24 Conclusions: Hyperlocal sites are not the enemy... Your website no longer has the monopoly...
- 89. Walsall 24 Conclusions: Hyperlocal sites are not the enemy... Your website no longer has the monopoly... Linked social is the future...
- 90. Walsall 24 Conclusions: Hyperlocal sites are not the enemy... Your website no longer has the monopoly... Linked social is the future... It’s not if we use social media, it’s how...
- 91. Thank you Any questions? Dan Slee sleed@walsall.gov.uk www.danslee.wordpress.com Twitter: @danslee
- 92. Creative commons Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/ Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/ Smiling man and woman http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/ All other pics: http://www.flickr.com/photos/danieldslee/