26 Mobile and Social Media Statistics 2014
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The social media landscape changes almost daily and this has been driven the proliferation of mobile devices. Ahead of my SME Mobile Strategies Summit talk this week, I’ve been digging around each of the platforms and here are a few interesting mobile and social media statistics worth a highlight.
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26 Mobile and Social Media Statistics 2014
- 1. 26 MOBILE AND SOCIAL MEDIA STATISTICS TheSocialSME.co.uk
- 2. of global users access social media through mobile devices TheSocialSME.co.uk 71% Source: Search Engine Journal
- 3. In Europe, this decreases slightly to 66%* TheSocialSME.co.uk *users accessing social through mobile devices Source: Search Engine Journal
- 4. of the total European population access social through mobile TheSocialSME.co.uk 26% Source: We Are Social Global Digital Report 2014
- 5. active mobile users in Europe (78% of population) TheSocialSME.co.uk 576million Source: We Are Social Global Digital Report 2014
- 6. active mobile subscriptions (connections) in Europe TheSocialSME.co.uk 1,024billion Source: We Are Social Global Digital Report 2014
- 7. That is an average of 1.78 mobile subscriptions per unique user TheSocialSME.co.uk Source: We Are Social Global Digital Report 2014
- 8. That equates to 139% mobile penetration in Europe TheSocialSME.co.uk Source: We Are Social Global Digital Report 2014
- 9. Only 35% of the world has access to the internet, while mobile device penetration has reached 93%. TheSocialSME.co.uk Source: We Are Social Global Digital Report 2014
- 10. A recent UN report found that mobile phones are more ubiquitous than indoor plumbing TheSocialSME.co.uk
- 11. 25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them" TheSocialSME.co.uk Source: MarketingProfs
- 12. 1.01b mobile monthly active users as of March 2014 (79% of total users access through mobile) TheSocialSME.co.uk Source: InsideFacebook
- 13. 556m DAILY mobile active users TheSocialSME.co.uk Source: InsideFacebook
- 14. 75% of the engagement on a post happens in first 5 hours TheSocialSME.co.uk Source: Wise Metrics
- 15. 23% of Facebook users login at least 5 times per day TheSocialSME.co.uk Source: MarketingProfs
- 16. Facebook accounts for 60.3% of all mobile sharing TheSocialSME.co.uk Source: ShareThis Report
- 17. Facebook owned Instagram and Messenger both have 200+ million monthly active users TheSocialSME.co.uk
- 18. 927 million hours are spent on Facebook mobile apps every month TheSocialSME.co.uk Source: EveryPost Report
- 19. 78% of Twitter's active users are on mobile TheSocialSME.co.uk Source: Twitter
- 20. 500 million Tweets are sent per day TheSocialSME.co.uk Source: Twitter
- 21. 60% of Twitter’s ad revenue is expected to come from mobile advertising by 2015 TheSocialSME.co.uk Source: eMarketer
- 22. 41% of LinkedIn visits are via mobile TheSocialSME.co.uk Source: LinkedIn
- 23. 44k the average number of daily LinkedIn mobile Job applications TheSocialSME.co.uk Source: LinkedIn
- 24. 40% of total YouTube traffic comes from Mobile TheSocialSME.co.uk Source: YouTube
- 25. 1 billion the average YouTube mobile videos views per day TheSocialSME.co.uk Source: YouTube
- 26. 19.1 million monthly unique visitors to YouTube in the UK TheSocialSME.co.uk Source: YouTube
- 27. Read the full article here. TheSocialSME.co.uk