Social Media Tips & Tricks For Bloggers
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Social Media Tips & Tricks For Bloggers
- 1. Turning Your Blog Into A Business Social Media Tips and Tricks Dan Spicer @Hootsuite
- 2. Dan Spicer Community Lead, EMEA, Hootsuite @DanSpicer
- 4. #CvHNY
- 5. #CvHNY
- 6. #CvHNY
- 7. #CvHNY
- 8. of businesses will lose market position Social Business Incompetence *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. @DanSpicer @Hootsuite_UK
- 9. How Do We Adapt? @DanSpicer @Hootsuite_UK
- 11. #CvHNY
- 12. *Brian Solis, Conversation Prism 1 Respect The Platform
- 13. “Fish where the fish are biting” - Granddads everywhere
- 14. 280 million active users Facebook– Top in all European countries with exception of Russia 65+ million active users Twitter – Top 3 in all European countries with exception of Russia & Poland 55+ million active users Google+ – Top 5 in all European countries 45+ million active users LinkedIn – Top 5 in all European countries with exception of Russia & Germany Top Social Networks (Europe*) @DanSpicer @Hootsuite_UK *2014 We Are Social & Global Web Index Data
- 15. 2 Create A Community Around Common Interests
- 16. Music Poetry Technology Photography Cheese Aston Martin Hoovers Song-writing Communities with common interests @DanSpicer @Hootsuite_UK
- 19. 3 Identify your best ‘customers’ @DanSpicer @Hootsuite_UK
- 20. Focus on customers, not influencers @DanSpicer @Hootsuite_UK
- 23. TIP
- 24. 4 Utilise social meta-data
- 25. TIP Twitter Cards Gallery Card Product Card Lead-Gen Card @DanSpicer @Hootsuite_UK
- 26. https://dev.twitter.com/cards/overview WordPress blog? Try these plugins: Jetpack, JM Twitter Cards and WordPress SEO by Yoast. @DanSpicer @Hootsuite_UK
- 27. TIP Facebook open graph Og:image Og:title Og:description @DanSpicer @Hootsuite_UK
- 28. TIP Pinterest rich pins Article Pins Product Pins Recipe Pins @DanSpicer @Hootsuite_UK
- 29. 5 Paid media doesn’t have to be expensive (and it’s effective!)
- 30. TIP Facebook Targeting • Location • Gender • Age • Likes and Interests • Relationship • Workplace • Education • Custom Audiences @DanSpicer @Hootsuite_UK
- 31. TIP Twitter Targeting • Tailored audiences • Geography and Language • Gender • Interests • Followers @DanSpicer @Hootsuite_UK
- 32. Key Takeaways • Take the time to (research) understand social network nuances and play to their advantages • Create a community around common interests and shared values (and target communities that already exist) • Identify your best customers, build relationships and utilise their loyalty and advocacy to gain additional traction • Consider social meta-data to support content visibility and ‘shareability’ • Paid media is extremely effective and does not have to be expensive @DanSpicer @Hootsuite_UK
- 33. Hootsuite University https://learn.hootsuite.com/ http://signup.hootsuite.com/ambassador/ Hootsuite Ambassador Program @hootsuite /hootsuite /company/hootsuite /+hootsuite Want To Learn More? @DanSpicer @Hootsuite_UK
- 34. Thank You! Dan Spicer Let’s be friends -> @DanSpicer