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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
Mid
Term Coneference
New Strategies for linking Tourism and ICT
Ljubljana, 22 – 24th january 2013

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Dante partners
Partner
Provincia di Torino IT
Euromontana UE
University of Create EL
Dec Adm. of Crete EL
FUNDECYT ES
CSI Piemonte IT
CYBERMASSIF FR
InknowCom NL
Bauernhofferien DE
Dev center Litija SL
Univ. of Lubijana SL
Bielsko Biala PL
METROPOLI IT
2

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Focus
1) Information and CommunicationTechnologies
(ICT) as key driver for the tourism sector with
a particular focus to mountain and rural areas
as “fragile” areas facing important challenges
2) Local and regional tourism policies has to
ensure competitiveness and attractiveness: the
ICT can be a strategical element then
importance of ICT dedicated policies
3

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Goals
This requires to create a veritable network
between local and sparse innovative experiences
1)generating a learning/teaching/exchanging
process
2)promoting and showing the benefits and adoption
of ICT tools for improvement of tourism
3)encouraging the adoption of dedicated digital
agenda

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Goals
This requires a NEW POLICY
1) integrated between local european
governement
2) integrated into tourism agenda and digital
agenda (2 policies/2 “languages” )
3) taking into consideration the interests and
needs of mountain and rural areas

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Objectives
• Ensure a better use and integration of ITC
agendas into the tourism local policies in
remote areas
• Build on the sharing of existing innovative
ICT experiences for tourisme development (to
create a learning platform)

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Dante will produce3 main outputs
1) Good Practices catalogue and thematic
guidelines
2) Implementations plans (political agendas
ICT+Tourism)
3) “Light pilot” (pilot web platform
assembling functionality og GP)

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Good practices/implementation plans/light pilote
elaboration
will produce
a) ICT tools/services suggestions
b) ICT approaches/political agendas
suggestions

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
3 approaches
• 1) “Front office”: promotion of territories with
traditional methods (web site)
• 2) “Back office”: an internal forum of discussion
dedicated to touristic operators for exchanging
informations, opinions..
• 3) “open discussion” to the “community” – users,
citizens and “pro-active tourists (open data, opens
sources, social networks, net sentiment

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The “ICT philosophy” will change the way of
communicate and “have relations” each other
4 KEY WORDS
OPEN: the hierarchy of relationships change: the tourist is
active (send pictures, open blog, send touristic informations
to the community), the tourist is also “blog-journalist”
IN (the event): “sensitivity” of the answers to the demand of
communication, a different language
CLOSE: a language more “close to emotions”, friendly,
shared, in real time, in the event, close to “normal life”
LOW COST

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Policies ICT/tourism first suggestions
• 1) make an easier acces to ICT in rural and
Mountain areas: spread the “culture of ICT
welcome”: training, professional users, updating
informations
• 2) create “smart and inclusive territories”
(broadband, infrastructures, open data, open
sources, wireless free, free softwares)
• 3) create new system of dialogue for improving
the quality of information (certification for giving
data and informations/”filter” criteria for receiving
data and informations) and the DEMOCRACY of
information