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The Help Desk Is
Dead,
Go Re-invent Yourself
June 2013
Atlanta ServiceNow User Group
Dan Turchin
ServiceNow | Sr. Director Product Management
The Help Desk is Dead
1. How’s the world changing?
2. What are the cultural implications of mobile and
social?
3. What technology trends are driving IT innovation?
4. How do I remain relevant in the next decade?
So who’s the short, nerdy
dude?
“By 2017 the CMO will
spend more on IT than the
CIO.”
Laura McClellan
Gartner Research
Are You Ready?
But first…
Millennials in the workplace
Millennials…
1. Have never used a land line, fax machine, or dial-up
modem
2. Get answers online, often on social networks
3. Use a personal mobile device for business
4. Don’t work in an office
5. Don’t compartmentalize work and life
Want to stay relevant?
Service
Delivery
Service
Automation
Reactive
Proactive
Tactical Strategic
Obstacle Enabler
“The best way out is always through.”
-Robert Frost
Case study #1: Facebook
Case study #2: Google
Case study #3: Omnicare
Case study #4: ALJ
The world in 2021
What’s ahead?
Consumerization
Gamification
Personalization Machine learning
Sensor networks
Singularity
Technological singularity
Create a culture of innovation
Reward good ideas.
• Gamify your KPIs.
• Start a hack-a-thon.
Re-think your workspace.
• Create ad hoc meeting spaces.
• Paint the walls.
Cultivate a bias for action.
• Produce something every two weeks.
• Don’t let great be the enemy of good.
Be the new IT.
• Trust unproven talent.
• Be a catalyst. Not a reactant.
Three great reads
“Everything you can imagine is
real.”
-Pablo Picasso
Dan Turchin
Sr. Director Product Management
e: dan.turchin@servicenow.com
p: (408)899-3954
m: (650)533-0918
© 2013 ServiceNow All Rights Reserved
San Francisco, CA • Moscone Center • April 27-May 1
Backup
The new IT
Communication. Collaboration. Agility.
What Does It Mean To Have A
Service-Driven Culture?
Why Shift?
Reduce
• Expenses
• Downtime
• Risk
Improve
• Visibility
• Customer satisfaction
• Profitability
Plan Your Strategy
Consolidate
your app
portfolio.
Empower
employees
with self-
service.
Automate
key
processes.
Drive
cultural
awareness.

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