All workshop planners wonder how get the butts in seats of their events. Here are some easy ways to use video marketing to fill your workshop.

1. Marketing Your Event With Video
by Daphne Bousquet, CMP

2. The question that occupies
the mind of many aspiring
or even veteran
workshop planners is

3. How do I get the
butts in the seats?

4. Of course, the way to
fill up your event is to market it, and
market it early and often

5. In fact, the time to start
marketing your event is when you
have made the decision to have one

6. One of the most effective tools to
market your event is video

7. Just YouTube alone has
2 billion video views per day

8. Google ranks videos
very high in their search rankings.

9. If you don’t have a date or place
yet, this is the time to plant seeds in
your clients’ minds and get them
curious

10. At this stage, you can even
survey them and ask them
about the topics they
want to learn about most

11. When you get their
most pressing questions,
you can use their words
in your marketing materials

12. This is a great way to
enter the conversation that is
going on in their head.

13. Once you have your date,
depending on how far away it is,

14. you can start sending
save the date messages or
start signing people up
for advanced notifications

15. This way you can start
building a list of interested people
who may or may not sign up
for your event later on

16. The key is to keep them
engaged and curious
about the event and your topics,

17. so that they are more
likely to listen to your
messages about the event.

18. When it comes time for them
to make the decision to
attend your event, they’ll be ready.

19. If this is a repeat event,
a great way to get people
curious and excited about your event

20. is to create a video
with people who attended
your last event

21. Include pictures and
testimonials from attendees,
showing how much fun
it was to be there.

22. If a picture says 1,000 words,
a video says 100,000 words!

23. What if you don’t have
any video footage to use?

24. Perhaps you made the mistake
of not having a videographer
or at least bringing
your FLIP video camera

25. Use pictures and slides!

26. You can even create a
video for free on
http://www.animoto.com
just using pictures, slides and music

27. The key is to use what you have.

28. Put something together,
make it exciting and
create anticipation

29. That will make people eager
to be at your event and
sign up when the time comes.

30. What if this is your first event?

31. This may be a little more
challenging, but if you have some
pictures of clients and

32. their testimonials of the
great results they have achieved
because of you, use that!

33. You can also shoot a
video of yourself
talking about the event,

34. what you are
planning to teach and why

35. it’s important for the viewer
to be there

36. And don’t worry
about this being
a million dollar production

37. All you need is a
simple camcorder,
like a FLIP

38. Make sure you have some
good (preferable natural) light
on your face and start talking

39. It is surprisingly easy!

40. So start marketing that event
as soon as you can

41. Don’t stop until
the doors are open and
the people are filing into the room

42. You never know when that
last minute decision maker
becomes your best client

43. Your videos may not be
perfect the first time around,
(or ever), but that’s OK

44. You need to be out there in a big way,

45. video is an increasingly
important marketing tool
that you need to take advantage of.

46. For more strategies to fill your
workshops and seminars
without driving yourself crazy,

47. Pick up a copy of my
FREE seminar marketing eBook at
EventStrategySolutions.com