2. • Teaser trailers are like theatrical trailers- are a form of
advertising , however they differ as they a much shorter in
length and usually lasts between 30 to 60 seconds. They are
usually made for big- budgeted and popular themed movies.
• The main purpose is hype up the upcoming release rather
than tell the audience the actual content of the film. In fact
many of teaser trailers are a made when the film is still in the
production or being edited as a result may feature unfinished
scenes. Pixar use this technique and only use scenes that are
yet to be finished or have ones made just for the trailer.
• Teasers today are increasingly focused on internet
downloading.
3. • An early example of teaser trailers is one for
the ‘Superman’ film. Which was by Richard
Donner. The film was already a year late and
the idea of distributing this trailer was to re-
build interest.
• The teaser for Batman was a emergency
marketing move that successfully convinced
angered comic book fans that the film would
respect the source material
4. Past and Present
• http://www.youtube.com/watch?v=nXKEIlO5GJk&feature=related
(Dead and Buried)
• http://www.youtube.com/watch?v=9Dlc7m8IECw (Bride of
Chucky)
• http://www.youtube.com/watch?v=oJuOCO06_Lk (Saw 5)
The trailers are advertising a horror films but are executed in different ways due the
increasing amount of technological advances in the editing process, there is a
greater sense of continuity in the last trailer- saw. However there is the same
concept when selling the film, minimum amount of content is show, there is the use
of titles, music and a voiceover to sell the film.
5. Saw
• Whilst watching saw movie trailers I
noticed certain trends in them:
• Movies released at Halloween- ‘if its
Halloween, it must be saw’
• Over voice features jigsaw and also
screams from victims which help sell the
product like brand. When watching a
trailer they immediately know it is a saw
film,
• The use of dramatic music sets the scene,
and an in many of the trailers clips from
the film are sharply shown to give insight
and at the same time does not give
anything away.
6. Evaluation
• Focusing on Saw Trailers, there are a number
of elements that can be used for my own
trailer in my coursework:
• Finding the right backing track to suit the
advertising of the film
• Using sub-titles effectively
• If there is dialogue from actors- scripting that
well
• Most importantly having a seamless final
product
