This document summarizes the agenda and key topics from a workshop on fundraising and storytelling. The workshop covered integrating different skills and approaches, using social fundraising strategies like engaging alumni and parents, and the importance of strategic storytelling. It provides examples of effective social fundraising campaigns including one by Greenfield Hebrew Academy that raised over $100,000 through personal video stories. The document emphasizes that compelling stories should be personal, engage emotions, and show how donations can help achieve meaningful goals.

1. Avi Chai Tech Academy Workshop #3: Fundraising and Storytelling May 5, 2011

2. Today’s Agenda Opening Discussion: Facing Obstacles Today’s theme: Pulling it all together- Integration! Overview of Social Fundraising Case Study: Greenfield Hebrew Academy A Generous Offer Lunch Telling & Disseminating Your Story

3. How’s It Going?Journaling & Discussion It’s been a month… What have you done during this time? What things feel like the barriers or obstacles when you go home? Are their systemic barriers? What are culture problems vs. technology problems? How can you envision your school “being” different, rather than “doing” different?

4. Integration Don’t be a one man band Photo credit: Cynan Jones

5. Integration Conduct the Symphony Photo credit: Flickr User Right Eye

6. Growing Pains What different skills, processes, assumptions, attitudes do you need to grow into a symphony conductor? What changes when you move from “Doing” to “Being”? Who are the members of your orchestra?

7. Social Fundraising Alumni Prospective Families Parents Community Leaders Grandparents

9. NTC Scholarships

10. Causes Birthday Wish

11. Lessons from America’s Giving Challenge: The Case Foundation Personal AppealsPeople naturally respond more frequently to personal appeals from family and friends. 35% rated messaging to friends through Facebook as most effective; 32%rated personal email to friends, family and colleagues as effective or most effective; and 25% rated email to existing organizational donor base as effective or most effective.

12. Spreading Out The Work, and Make It Social Atlas Corpsrecruited 150 “Campaign Captains” who agreed to get between 5-10 of their friends to give during the contest. One Captain made a challenge to his friends: if100 friends donated to Atlas Corps he would go on a 30-mile bike ride in his underwear. Create sample templates & language to use Volunteers to add momentum (their own videos, etc.) A laptop with wifi during drop off and pickup at school?

13. Greenfield Hebrew Academy http://www.youtube.com/watch?v=jnIsUGcCcfM

14. GHA Results $100,000 grand prize in Bing contest Over 13,000 views on YouTube Over 24,000 Votes on Bing “Bing-a-Lings” 15 parent volunteers Email list grew 5x larger School Enrollment for next school year up 70%

15. Why GHA Won Content was personal and actionable. Well done but not slick. Daily webisodes created and shared during final campaign sustained interest. Here is the final thank you video: http://www.youtube.com/watch?v=SvQgc70-nJY&feature=related Engaging with parents and students in enthusiastic ways

16. LUNCH! Please sit with your coaches Share projects at whatever stage. Please turn in project updates.

17. What is a STORY

19. What’s a “story”? Illustrates life – meaning and purpose Is “truth” – a window into a person’s reality Makes you feel emotionally connected to something or someone. Evokes empathy – you see yourself in the story. You are carried somewhere. And it lingers with you. “The truth isn’t just what happened, but how we felt about it when it happened and how we feel about it now.” -Andy Goodman

20. Strategic Storytelling Get Prepared … And Organized … And Passionate

21. Preparation:Who Are You Trying to Engage?

23. What do they already know?

24. What experiences have they already had?

25. What values do they hold about this topic?

26. What do they want or hope for?

28. Organization:Story Assets – Getting The Goods Together Characters Video Photos Quotes or insights Word paintings Movies, music and pop culture Metaphors

30. Geography

31. Generations

32. Advantages/Disadvantages

33. Causation

34. Extremes and Middle Ground

36. Passion: 3 Elements in Action

37. Passion:Made to Stick Principles SUCCES principles Simple Unexpected Concrete Credible Emotional Stories UCLA

38. Passion:What does the donor get out of it?

40. RMDH Story Mommy Bloggers Spreading the Word Real stories Discovering the community’s stories

42. AJWS Story http://www.youtube.com/watch?v=-wQgm2e1IHk