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Beyond likes-- design for engagement

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Lisa Colton
Lisa Colton

Miriam Brosseau presents to the Leichtag Foundation Social Media Boot Camp

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Beyond “Likes”: Designing for Engagement Miriam Brosseau Director of Engagement, See3
What is “Engagement”?
What is “Engagement”...really?
Engagement is a Process Social media is an iterative process: Listen, Plan, Engage, Measure, Adapt Your social media presence is not a bullhorn. Engagement begins with LISTENING.
Activity! Finding the Sweet Spot
Engage: What's Your Strategy?
Engage: Adding Value need screenshots here
Engage: Adding Value
Engage: Personality and Voice The “sell”: Enticement: Amplification: Responsiveness:
Engage: Personality & Voice What's your organization's celebrity hybrid?
Engage: Make it Personal
Engage: The Power of Pictures
Engage: Empower Your Network
Miriam Brosseau miriam@see3.com @miriamjayne

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Beyond likes-- design for engagement