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Darim: Foundations of Social Media

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Lisa Colton
Lisa Colton

webinar for Darim Online 10-19-10.

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The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Jewish Orgs Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
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[object Object]
[object Object],Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],[object Object],[object Object],Ambient Awareness
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2: ADD VALUE
[object Object],[object Object],[object Object],Social Content is Social Capital
[object Object],[object Object],[object Object],Unofficial Outposts
#3: BE REAL
Voice: Sixth & I Synagogue in DC
[object Object],[object Object]
#5: Shifts in Power
Real Life Example
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS
 
IT’S NOT ABOUT TECHNOLOGY
Upcoming Webinars Social Media Guidelines and Policies Thursday, October 28, 1pm-2pm ET Guest expert Amy Bolton, JFS of Bergen and North Hudson, with Lisa Colton, President, Darim Online Darim's Open Office Hours - The Coach is In! Monday, November 1, 1pm-2pm ET The Networked Nonprofit: Leading Your Org for Success in the Digital Age With Special Guest Allison Fine Wednesday, November 3, 1-2pm ET Co-author of The Networked Nonprofit & synagogue president Facebook Strategies for Jewish Organizations Tuesday, November 16, 1pm-2pm ET Lisa Colton, President, Darim Online

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Darim: Foundations of Social Media

  • 1. The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Jewish Orgs Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
  • 10. #1 THIS IS AN ATTENTION ECONOMY
  • 11. #2: ADD VALUE
  • 12.
  • 13.
  • 14. #3: BE REAL
  • 15. Voice: Sixth & I Synagogue in DC
  • 16.
  • 17. #5: Shifts in Power
  • 19.
  • 20.
  • 21.
  • 22.  
  • 23. IT’S NOT ABOUT TECHNOLOGY
  • 24. Upcoming Webinars Social Media Guidelines and Policies Thursday, October 28, 1pm-2pm ET Guest expert Amy Bolton, JFS of Bergen and North Hudson, with Lisa Colton, President, Darim Online Darim's Open Office Hours - The Coach is In! Monday, November 1, 1pm-2pm ET The Networked Nonprofit: Leading Your Org for Success in the Digital Age With Special Guest Allison Fine Wednesday, November 3, 1-2pm ET Co-author of The Networked Nonprofit & synagogue president Facebook Strategies for Jewish Organizations Tuesday, November 16, 1pm-2pm ET Lisa Colton, President, Darim Online