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AFTERNOON AGENDA
Developing & Leveraging Networks
Expanding Our Network
Finding Your Voice
Social Media Policies & Guidelines
Next Steps
NETWORK BASICS
1. Value earns
attention
2. Focus on shareable
content
3. Design social into
programs
#1. VALUE EARNS ATTENTION
What’s valuable for your top audience?
Do you create or curate?
#2 SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.
#3 Design For Social
How Can You Invite Participation?
Conversation Skills
• Be a good listener!
• Be generous and add value
• Ask questions
• Connect people
• Add energy & emotion
• Offer transparency
• Humor makes it fun!
• Be thankful
DESIGNING FOR SOCIAL
How do we get hubs
in your community
share the value of
Jewish early
childhood education,
and help them
encourage their
networks?
Expanding The Network
• What would they share?
• What does the community need to hear?
• What is the action step you want them to take?
• How will we know if it’s working?
• When should this happen?
FIND
YOUR
VOICE
How do you translate
social skills online?
Maturing your practice
with a social media policy
“One should always be as flexible as a reed, and not as rigid as a cedar.”
-Talmud, Taanit 20a.
Get Everyone On The Same Page
Value the
Process
PROCESS
can be even more
valuable than
PRODUCT
Start With Your Values
Based on your mission or brand,
define a set of terms that can help steer your brand
Free Download!
www.darimonline.org/smpw
NEXT STEPS
1.Join the Facebook Group & introduce yourself!
2.Make meeting dates with your coach
3.Invitation to Basecamp for project management
4.Mark your calendars for webinars
5.Keep working on your POST plan. What does it
mean for your next steps of your experiments?
6.Post questions, ah-ha’s, sharing in the FB group!
PHEW!
Slides:
http://bit.ly/detroitece1
http://bit.ly/detroitece2
The Social Media Academy is generously
funded through a grant from

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