2. Housekeeping
Questions
Please submit your questions via the chat feature. We will
have about 15 minutes for Q&A at the end of the webinar.
Webinar Archive:
We’ll send you a link to the archived webinar.
3. I Am…
Andrew Cohen
Managing Director
@AndrewJCohen
acohen@forumone.com
4. Today...
Where does Facebook fit?
Pages vs. Groups
First Steps
Making Connections
Facebook Insights
Dos and Don’ts
12. A Social Presence Framework
Presence Framework
Home Base Outposts Passports
50% of time 40% of time 10% of time
13. Community
Building &
Social
Share
Networking
Generate Content
Listen Participate Buzz
1 hr 5 hr 8 hr 12
Less Time hr More time
Adapted from: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
44. In Summary...
Audience growth comes from...
Content, content, content!
Self-promotion (on your website/emails)
External promotion (Facebook Ads, etc.)
Track and adapt
51. Final Tips
• One piece of the puzzle
• Build your home base first
• Use Pages not Groups
• Build audience before asking
• Start small
• Analyze and adjust
52. Resources
Forum One Resources www.forumone.com/facebook-resources
Nonprofits on Facebook www.facebook.com/nonprofits
Facebook Pages Page https://www.facebook.com/FacebookPages