Lisa Colton's presentation to JproSTL11 on the 5 Commandments of Social Media

1. Joining The Technology Revolution: The 5 Commandments of Social Media Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://bit.ly/darim-jprostl

2. COMMUNICATIONS REVOLUTION

3. COMMUNICATIONS REVOLUTION

5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

7. Communal: Supports formation, growth & strength of communities around a particular shared interest.

9. #1 THIS IS AN ATTENTION ECONOMY

10. #2 Listen And… Temple Israel, Memphis Facebook Page

11. … Be Conversational Temple Israel, Memphis Facebook Page

12. Unofficial Outposts Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places.

13. #3: ADD VALUE

14. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio

15. Your Unique Value

16. #4: BE REAL

17. Voice: Sixth & I Synagogue in DC

18. Make it Personal

19. Who is talking? Why do you want to listen? Do you want to engage? Personal & Personality

20. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

21. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?

22. Real Life Example

23. John Fitch’s Steam Engine

24. John Fitch’s Steam Engine

25. Source: Flickr user JYRO

26. Source: Flickr user Rick Neves

27. Source: Flickr user divemasterking2000

28. FINAL THOUGHTS Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & communications.

29. WANT MORE? Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”! Express interest here: http://bit.ly/darimedinfo Applications available this spring.

31. IT’S NOT ABOUT TECHNOLOGY