Leichtag SMBC Opening Workshop
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Lisa Colton presents to Leichtag Foundation Social Media Boot Camp September 15, 2014
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Leichtag SMBC Opening Workshop
- 1. Welcome to SOCIAL MEDIA BOOT CAMP!
- 2. The Plan For The Day New Rules of the Game Breakout Workshops Round 1 Lunch! Breakout Workshops Round 2 Sharing Knowledge, Small Groups Looking Forward, Wrapping Up
- 3. Important Details Wifi: ranch1 Password: rancher444 Hashtag: #NCJhub (if you don’t know what that means, go to Esther’s Twitter workshop!) @lisacolton @miriamjayne @estherk @leichtagfdn Slides & Handouts at www.darimonline.org/leichtag
- 4. Who Are We? Lisa Colton Miriam Brosseau Esther Kustanowitz
- 5. Why Are We Here? • Re-write the rules of the game – it’s not just about making communications digital. What else is going on here? • Learn strategies and tactics – how do we implement those new rules of the game? • Apply theory to practice to solidify learning – what does this mean for your work, and how can you integrate it? • Develop a culture of learning and sharing – we’re all pioneers here, so let’s share what working (and what’s not) to help everyone grow. WHAT ARE YOUR GOALS? TURN TO PAGE 3 OF YOUR PACKET
- 6. Innovation, Revolution & Social Media Lisa Colton Chief Learning Officer See3 Communications
- 7. What’s Changed? (But it’s not really about the technology)
- 8. Rule #1. Hub & Spokes -> Network
- 9. Rule #2. Institution vs. Cause
- 10. Rule #3. No Longer “1 Size Fits All” Question #5: Who is your audience?
- 11. Rule #4. Design for Network Effect
- 13. Your Network Question #6: Who are the hubs and influential nodes of your network? • What does engaging them look like? • How can it help you?
- 14. Rule #5. Attention Economy
- 15. 5b: Value Earns Attention
- 16. 5b: Value Earns Attention Question #7: How can you add value to your network?
- 17. Rule #6: Content = Experience = Brand Question #8: What’s valued added content? How will you leverage it? What formats? What’s the goal?
- 18. Rule #7. This is EVERYONE’S Job Listening -> Content creation -> Engagement Online & Offline
- 19. Rule #8: We’re All Pioneers
- 20. We Can Do More Together
- 21. NEXT: Round 1 • Social Media Policies – Lisa Colton, Moishe House Conference Room • All a-Twitter – Esther Kustanowitz, Ranch House • Building your Personal Learning Network Online – Miriam Brosseau, Barn 2 Workshops start at 11am SHARP.
Notes de l'éditeur
- Tease vine and engagement and media strategy sessions
- Tease policies and PLN sessions. Tease personal/professional blend (twitter)
- Tease afternoon open space Tease lunch table topics
- Tease afternoon open space Tease lunch table topics