The document outlines an agenda for a social media boot camp. It discusses strategies for various social media platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube. It emphasizes having clear social media objectives and focusing on creating shareable content of value to the target audience. Guidelines are suggested for developing a social media policy to ensure consistency across user posts and protect the organization's brand. The boot camp teaches skills like listening, asking questions, and responding to both positive and negative comments in a way aligned with the organization's values.

1. SOCIAL MEDIA BOOT CAMP

2. AFTERNOON AGENDA
What’s In Your Toolbox
POST Social Media Strategy
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines

3. Facebook
• Photos and video
• Algorithm
• Comments &
Shares
• Community
connections
• Mobile
• Insights/stats

4. Facebook Insights

5. Twitter
• Mobile
• Open
• Easy to curate
& be curated
• Ease of listening
• Real time
updates

6. What is a
Hashtag?
• Uses # to
aggregate a
conversation
• Gets yourself in
conversations
• Develop a
network
• Often used for
events
#JED21 #JEDCHAT
#JDSACADEMY

7. Instagram
• Archive
• Classroom
content
capture
• Sync with
other
channels to
leverage
content and
amplify

8. • Provide value
through curated
boards
• Can work into
curriculum, for
parents
• Reuse & expand
year to year
• Be re-pinned
• Says a lot about
your school

9. Pinterest

10. YouTube
• Benefit of a
channel
• Highly searched
• Says a lot about
who you are
• Can embed
videos on many
platforms

11. Avoid
Shiny Object
Syndrome!

12. Does the
Shoe Fit?
PEOPLE
OBJECTIVES
STRATEGY
TECHNOLOGY

13. People Before Technology
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and
objectives for this audience?
– What are your audience’s goals?
3. What is the STRATEGY to reach
these goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!

14. People and Objectives

15. Strategy and Technology

16. BREAK

17. NETWORK BASICS

18. Nodes: entities in a network, usually
individuals.
Periphery: Outer part of a network,
individuals who are only connected to
the core through one or two people.
Core: center of a network with denser
ties. Though most don’t know all others,
they can access through direct
connections.
Hubs: People who are well connected to
others.
Clusters: Sets of individuals who are
similar in some way, and tend to interact
frequently. Often have own jargon,
practice, culture, etc.

19. NETWORK WEAVERS
A Network Weaver is someone who is
aware of the networks around them and
explicitly works to make them healthier
(more inclusive, bridging divides).
Network Weavers do this by connecting
people strategically where there’s potential
for mutual benefit, helping people identify
their passions, and serving as a catalyst for
self-organizing groups.
June Holley

20. Roles of Network Weaving
Connector
Catalyst
GuardianCoordinator
Facilitator
Builds trust, makes connections,
gets network building started
Identify needs, set up
systems, offers support
Convene people to grow
more explicit and focused
network
Help coordinate
self-organized projects
Who leads these responsibilities in your organization?

21. 1. Value earns
attention
2. Focus on shareable
content
3. Design social into
programs

22. #1. VALUE EARNS ATTENTION

23. What’s valuable
for your top
priority
audience?

24. #2 SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.

25. Design For Social

26. Conversation Skills
• Be a good listener!
• Be generous and add value
• Ask questions
• Connect people
• Add energy & emotion
• Offer transparency
• Humor makes it fun!
• Be thankful

28. How do you translate
social skills online?

29. Maturing your practice
with a social media policy
“One should always be as flexible as a reed, and not as rigid as a cedar.”
-Talmud, Taanit 20a.

30. Fear

31. Allocation of Resources

33. Get Everyone On The Same Page

34. Value the
Process
PROCESS
can be even more
valuable than
PRODUCT

35. Start With Your Values
Based on your mission or brand,
define a set of terms that can help steer your brand

36. Determine Your Social Media Values
From these values, create guidelines to use when posting…
Value
Responsiveness
Impartiality
What does this mean for your presence in the
social media world?
We will focus on listening to what others are
saying in our community and make a priority
to respond in a quick and informative manner.
We will not take a stance on political issues in
our posts nor offer recommendations that are
not grounded in facts.

37. What are your values?
Now, what follows
for your policy?
Brain Work:

38. Responding to Positive (and Neutral) Things
When do you respond?
Who should respond?
What do you say?
What are the
implications?
How is this connected
to your brand?

39. Responding To Negative Things
Consider the actual damage that will be done
Should you limit or moderate discussion within your community?
Will hurtful comments
damage your community?
Where might people say
these things instead?
Will it let you show how
responsive you are?

40. Guidelines For Your Community

41. Personal vs. Professional: Posting
What is NOT okay to post in
each circumstance?
•Posting as the organization
on organizational account
•Posting as individual on
organizational account
•Posting as an individual on
individual account

42. Free Download!
www.darimonline.org/smpw

43. Free Download!
www.darimonline.org/smpw

44. KEEP ON LEARNING
Darimonline.org/blog
JDS Social Media Academy 2013-14
JDS Academy Facebook Group
#JDSacademy on Twitter
BethKanter.org
Idealware.org
The Nonprofit Facebook Guy
Where else?

45. PHEW!
Last things:
JEDLAB check in
JDS Social Media Academy
http://darimonline.org/jdsacademy201314