Lisa Colton's presentation for the Social Media Boot Camp for Jewish educators

1. Parent Engagement
Presented by Lisa Colton,
434.977.1170
Lisa@See3.com
Chief Learning Office
See3 Communications

2. THIS IS AN ATTENTION ECONOMY

3. The Challenge

4. What do we mean by “Parent Engagement”?
What do we want? What is the goal?
(And what do the parents want?)
How will we know if we’re successful?

5. 1. Make it easy
2. Be Social & Personal
3. Provide tangible value
4. Design into curriculum
5. Combine online/in
person

6. Make It Easy!
Choose the right tool for
the right purpose.
Build trust & confidence
at every step.
Think like a business!

7. “We had tried social programming in the
past but never got the turnout we hoped
for, which led us to conclude (wrongly) that
people did not want to make social
connections through the Religious School.
Measuring Success helped us develop a
targeted follow-up survey to probe deeper
about social connections. That led to an
“aha moment” when we learned that
people do want to make social connections,
they just do not want us to add new events
to their calendars. When we realized that,
we took steps to build socializing and
community-building into existing events.”
—Barri Waltcher VP and Chair of Religious
School Committee, Temple Shaaray Tefila

8. Be Social & Personal

9. Tag to Invite into the Conversation

10. Understand the Stage of Networks, and Mature Them.

11. Ask questions!
How could you reframe this post
to be more engaging?

12. #3 Provide Tangible Value

14. Idea: Pick monthly themes that parallel the curriculum

15. #4 Design Engagement
into the Curriculum

16. #5 Combine in Person and Online

17. Use your listening
as an excuse to
create a toolbox
of assets

18. Now:
Your Questions,
Ideas, Converastion.