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St Louis 1 - Foundations

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Lisa Colton
Lisa Colton

First of 4 sessions in St Louis presented by Lisa Colton

TechnologieSpirituel
1  sur  19
The Foundations of Social Media Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
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Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky
Using Networks Smartly Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
[object Object],[object Object],[object Object],Ambient Awareness
[object Object],[object Object],[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA: Facebook
[object Object],[object Object],[object Object],[object Object],Congregation Beth Israel: Preschool Blog
Sixth and I Synagogue, DC: Twitter
Google Docs
[object Object],[object Object],[object Object],[object Object],[object Object],Vocabulary Attention
Attention Economy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attention Economy
[object Object],[object Object],[object Object],Social Capital
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Sites and e-Newsletters
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s About Technology… AND MUCH MORE.

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St Louis 1 - Foundations

  • 1. The Foundations of Social Media Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
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  • 7. Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky
  • 8. Using Networks Smartly Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
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  • 12. Sixth and I Synagogue, DC: Twitter
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