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St Louis 4 - Putting Together

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Lisa Colton
Lisa Colton

Presentation by Lisa Colton, 4 of 4 sessions.

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Putting It All Together Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
[object Object]
[object Object]
[object Object],Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA
[object Object],[object Object],[object Object],[object Object],P.O.S.T. Groundswell , by Charlene Li and Josh Bernoff
Know Your Audience Conversationalists: 56% female 70% 30+ yrs old Fastest growing Facebook demographic: 45-65 yr old women
Staffing
Staffing ,[object Object],[object Object],[object Object],[object Object],It’s Everyone’s Job!
Voice What voice is authentic, and stands out to gain your audience’s attention?
Guidelines & Policies
Guidelines & Policies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: KD Paine, a social media metrics expert.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Between a PIONEER & a TORTOISE Is a FAST FOLLOWER Source: Flickr user ucumari Source: Flickr user smitag4
[object Object]
[object Object],Source: mcommons.com/blog AJWS Red Cross receiving half of their donations by text msg. $27m by 1/19
Community Building Source: Flickr user JYRO
Community Building Source: Flickr user Rick Neves
Community Building Source: Flickr user divemasterking2000
[object Object],Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
[object Object]
[object Object]
IT’S NOT ABOUT TECHNOLOGY

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St Louis 4 - Putting Together