UJA Wiener Center Social Media 2-3-2010

The Commandments of Social Media: Strategy, Tools and Culture Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.

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[object Object],Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?

User Experience: Home Page Every page is a home page Every interaction is two-way

[object Object],[object Object],[object Object],[object Object],Donation Tools

[object Object],Source: Flickr user andyadontstop

[object Object],Keywords Influencers Staffing Who’s talking about you? Who’s talking about your field? What’s most important to your audience? Breadth, Depth, Reach Are you on their radar? What will they pass on? Who is listening? How do they respond? What are they learning? How do they pass on info?

[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page

[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA

[object Object],[object Object],[object Object],Ambient Awareness

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1 Social media is continuing to evolve. Fast. ENGAGING

[object Object],[object Object],[object Object],Unofficial Outposts

[object Object],[object Object],[object Object],[object Object],[object Object],When to Respond

[object Object],[object Object],[object Object],Social Content is Social Capital

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Invite User Generated Content

[object Object],[object Object],[object Object],[object Object],A Platform for Self-Organizing 1000 volunteers 10,000 donors 202 cities $700K+ raised What does this mean for synagogues?

[object Object],[object Object],Social Means: Make It Human

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Build on Relationships & Use Multiple Channels Beth Kanter is 53

Community Building Source: Flickr user JYRO

Community Building Source: Flickr user Rick Neves

Community Building Source: Flickr user divemasterking2000

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],REMEMBER: P.O.S.T.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: KD Paine, a social media metrics expert.

[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS

UJA Wiener Center Social Media 2-3-2010

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UJA Wiener Center Social Media 2-3-2010