Lisa Colton presents on common uses of mobile technologies for congregations as part of the URJ Social Media Boot Camp, July 2012

1. Mobile Strategies
Lisa Colton Darim Online July 31, 2012

2. Agenda
• Why Mobile?
• Current Mobile Usage
• Mobile Optimized Websites
• Text Messaging
• Location Based Services
• Mobile Learning
• QR Codes

3. Between
a PIONEER
&
a TORTOISE
Source: Flickr user ucumari
Source: Flickr user smitag4
Is a
FAST
FOLLOWER

4. AJWS
Text Msg
Donations
Following AJWS
Haiti Red Cross receiving half
Earthquake of their donations by
text msg.
$27m by 1/19
Source: mcommons.com/blog

5. Mobile Use 2012
• 116 million Americans will use a smartphone this year.
By 2013, smartphones will represent over half of all
mobile phone use & it will continue to grow.
– (Source: eMarketer, 2012)
• 55% of mobile owners access mobile web.
– (Source: Pew Research Center, 2012)
• Mobile search is expect to overtake desktop search in
2014.
– (Source: Microsoft Tag, 2012)

6. http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/

7. Real Life Example: Ushahidi

8. Mobile Optimized Website

9. Group Text Messaging
Immediate, critical
Do not become spam!
Requires capturing cell
phone numbers and
setting up systems in
advance!
e.g. eztexting.com

10. Location Based Services
Examples:
Foursquare
Gowalla
Facebook Places
Geocaching
SCVNGR

11. LBS Connects to Social Web
Twitter
Facebook
And leverages
networks to
build your
brand

12. Apps for
Jewish Learning
“Anytime, Anywhere”
iMah
Nishtanah
Pocket
Torah

13. Mobile Learning: Pass Back Generation
• http://joanganzcooneycenter.org/Press-Releases-50.html
• http://www.fastcompany.com/magazine/144/a-is-for-app.html

14. QR Codes
• Connects paper to
online, via the
phone’s camera
scanning the code.
• The QR code must be
easier, faster, and
more interesting than
typing a URL into your
phone’s web browser.

15. QR Codes: From Paper to Online

16. QR Codes: From Paper to Online
Easier text
to read
Easier
photo to
see
Easier links
to click

17. QR Codes
Presenting
student work in
the hallway.
QR codes link to
audio or video
interviews
student did
with family
members.

18. NEXT SESSIONS
• August 7th SHAREFEST!
• August 9th Community
Building Through
Network Weaving
• August 13th Open Office
Hours
• August 28th Foundations
of Social Media