What Is The Problem With (My) Marketing???
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Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
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What Is The Problem With (My) Marketing???
- 1. WHAT IS THE PROBLEM WITH (MY) MARKETING???
- 2. THE WORLD HAS CHANGED
- 3. THE WORLD IS MOBILE 56%OF DIGITAL CONTENT IS CONSUMED ON MOBILE INCREASE OF TABLET SALES+50% BETWEEN NOW AND 2017
- 4. THE WORLD IS SOCIAL FACEBOOK REPORTS 1,49 BILLION MONTHLY ACTIVE USERS YOUTUBE REPORTS 4 BILLION VIEWS PER DAY
- 5. QUALITY OF IMAGE ACQUISITION / LEAD GENERATION LOYALTY / RETENTION BUT YOUR GOALS REMAIN THE SAME BRAND AWARENESS PROMOTION
- 6. AND YOU FACE MORE CHALLENGES COST REDUCTION TIME-TO-MARKET CUSTOMER EXPERIENCE MULTI-DEVICEANALYTICS
- 7. 7SOURCE: The New Digital Devide, Whitebook Deloitte 4/2014 BY 2021 90% OF ALL CONSUMER ACTIONS WILL BE SUPPORTED BY DIGITAL
- 8. 8SOURCE: Google & Millward Brown Digital Study, 2014 89% OF B2B BUYERS USE THE INTERNET AND 42% OF THEM USE A MOBILE DEVICE DURING THE B2B PURCHASING PROCESS.
- 9. 9 THE QUESTION IS: HOW DO I COPE WITH THIS?
- 10. 10 1. YOU NEED A STRATEGY
- 11. 11 STRATEGY IS NOT THE CONSEQUENCE OF PLANNING, BUT THE OPPOSITE: ITS STARTING POINT. Henry Mintzberg Academic and author on business and management
- 12. 12 2. YOU NEED TO PROVIDE SEAMLESS CUSTOMER EXPERIENCES
- 13. DIFFERENTIATE TO SUCCEED. BE REMARKABLE. Seth Godin In PURPLE COW Transform your business by being remarkable
- 14. 14 3. YOU NEED CONTENT
- 15. 15 IF YOU DON’T PUBLISH, YOU SIMPLY DON’T EXIST! Gary Vaynerchuk CEO Co-founder Vayner Media
- 16. 16 4. YOU NEED DISTRIBUTION CHANNELS
- 17. 17 HELLO, I AM CONTENT HELLO, I AM DISTRIBUTION
- 18. 18 5. YOU NEED TO MEASURE
- 19. YOU CAN’T MANAGE WHAT YOU DON’T MEASURE. W. Edwards Deming Data Scientist
- 20. OK, BUT… WHAT CAN NRB DO FOR ME?
- 21. WE HELP YOU DESIGN AND IMPLEMENT YOUR STRATEGY DIGITAL STRATEGY DIGITAL ROADMAP PROJECT MANAGEMENT & IMPLEMENTATION HOSTING & MAINTENANCE
- 22. WE HELP YOU PROVIDE SEAMLESS CUSTOMER EXPERIENCES (SOCIAL) CRM INTEGRATION SERVICESUSER EXPERIENCE UX DESIGN
- 23. WE HELP YOU CREATE, PUBLISH AND DISTRIBUTE CONTENT WEBSITES (CMS) MOBILE APPLICATIONS DIGITAL PUBLISHING SOCIAL MEDIA MANAGEMENTCAMPAIGN MANAGEMENT PRINTING SERVICES
- 24. WE HELP YOU MEASURE & OPTIMIZE WEB ANALYTICS MOBILE ANALYTICS SOCIAL MEDIA ANALYTICS
- 25. ONE LAST THING. WHO IS NRB AND WHY SHOULD I TRUST YOU?
- 26. WE ARE NOT A (SMALL) AGENCY NRB IS BIG IN BELGIUM… WE WON’T RUN YOUR CAMPAIGNS
- 27. FTE CA 544 €146,7 M FINANCE & INSURANCE PUBLIC & SOCIAL UTILITIES INDUSTRY 149 €23,4 M 44 €3,5 M 25 €2,5 M HEALTH CARE 17 €1,7 M MOBILE & WEB 1167 collaborators in 2014 (FTE) Turnover 2014 : €222 M 188 €26,6 M 179 €30,0 M €4,9 M PUBLIC & SOCIAL LOCAL 21
- 28. 28 NRB COMMITS TO SUPPORT ITS CUSTOMERS IN THE EVOLUTION OF THEIR ORGANIZATION. WE HELP THEM TO ACHIEVE THEIR OBJECTIVES, TO INCREASE THEIR PERFORMANCES, TO BECOME MORE PRODUCTIVE AND MORE EFFICIENT. WE BUILD GENUINE PARTNERSHIPS WITH THEM SO THAT THEY MEET THE EXPECTATIONS OF THEIR OWN CUSTOMERS. ULRICH PENZKOFER CEO, The NRB Group
- 29. 29 WE MASTER TOP TECHNOLOGIES
- 30. AS AN ICT PLAYER, INTEGRATION & SECURITY ARE IN OUR DNA THIS IS KEY FOR CUSTOMER EXPERIENCE
- 31. WE RELY ON 25+ YEARS OF VERTICAL EXPERTISE FINANCE & INSURANCE PUBLIC & SOCIAL UTILITIES INDUSTRY HEALTH CARE
- 32. 32 FINALLY, OUR CUSTOMERS SEEM TO BE HAPPY
- 33. VISIT WWW.NRB.BE WANT TO LEARN MORE? THIS IS CLICKABLE