Make some rock ! Stop being boring. Be relevant, forget about the tools, THINK CONTENT, BE HUMAN.

1. Social Media strategy How to make it work and relevant ?

2. Introduction Overload ?

3. Internet today… Picture by j.o.h.n. walker

4. Your Internet presence strategy

5. You have to makeit rock !

6. Not about magic

7. It’s only about work and roll !

8. Where are yours fans ?

10. Forget about the tools

11. Social Medias are about people !

14. Keys stats 69% belgian surfers use Social Media = 4 M InSites Consulting, Gent 2010 3 138 340 belgians are on Facebook Facebook Ad, March 2010 50% of online time entails Social Media Forrester 2009 1382% is the growth rate of Twitter between Feb08 and Feb09 (Facebook was 228%) Nielsen NetView February 2009

15. Who are yours fans ?

16. No more kids Stats for Belgium. Facebook ad March 2010

17. Girls rules Source : David McCandless, October 2009.

18. Why should you go social ?

19. People don’t wait for you to talk about you! 1

20. 46% of social media users, express themselves about brands on Social Medias Source : E.Marketer–2009 15% of all conversation include a product or service Source : Northeastern university

21. 70% of the online content will be User Generated ContentSource : Data Monitor 26% of top search results for world 20 largest brands are consumer generated Source : Jupiter Research - 2008

22. Being on Social Media give you more online existence 2

23. SMO : Google is going social live search results Being on social media give you more controlled search results

26. Your market is influential 3

28. 76% of consumers don’t believe that companies tell the trust in advertissementSource : Yankelowich In 2011, 30% of purchase by a consumerswillbedirectlyinfluenced by opinions hefound onlineSource : Gartner.com Conversation withfriends and peersis the 4th source of trustafter News in magazines, in newspaper and on TVSource : Edelman trust barometre- 2008

29. How to go social?

30. How to go social ? You can not buy friends/fans, you have to interest them and keep them interested That’s about Content

31. The Social Media state of mind

32. Open minded

33. Tattooed in the enterprise DNA

34. Get ready

35. Having a strategy

36. 1. Listen

37. 2. Identify

38. 3. Communicate

39. 4. Conversation

40. 5. Analyze

41. Which Social Medias should you use, and how ?

42. Twitter Twitter is personal and about conversation : CEO twitter account Support service conversation Multiple account ? Use ^IN signature Use significative #hashtag Choose your corresponding Twitter client

43. LinkedIn LinkedIn is about professional. It’s a networking tool but conversations can be loaded with the discussions group tool. LinkedIn is an interactive business card.

44. Viadeo Viadeo is also about professional. Some searching options can be so useful for prospection (for premium members only).

45. Facebook Facebook is about “friends” : Why they should become your friend ? Exclusivity Great content Sharing Getting started : promote your page on your own profile, with Facebook Ads, organize contests.

46. Facebook Ad

48. Targeting …

49. Education Age Geo Interests Work Matrimonial situation Sexual orientation Male / Female Only birthday Facebook Connections Language

50. Budget Daily Per click Per impressions

51. Small enterprises cases

52. WAFFLE & DINGES

53. Website : wafelsanddinges.com Twitter : twitter.com/waffletruck(10 432 contacts) Facebook: facebook.com/pages/Wafels-Dinges/98272277937 (5 111 contacts)

59. jojo Project

60. Website : jojoproject.com/ Twitter : twitter.com/jojoproject(238 contacts) Facebook: facebook.com/jojoproject(4 525 contacts)

64. Websocialstrat in a nutshell Content Human No technology first Sharing & Conversation Make it know

65. One more thing…

66. “Trial is Key” Michael Aidan, Evian marketing manager Action Effects Reaction

68. quentin.demeuter@gmail.com @darklapinou listened by doigng this pres’ : ac/dc alicecooperbauhausthebeatlesblacksbbaththeclashdeeppurpledepechemodethedoorsentershikarithefaintjohnnycashlateofthepier MGMT motörhead muse nineinchnails nirvana theoffspringoliviaruiz pixies theprodigy queen rammsteinrollingstonessherylcrowsilverchairsteppenwolfthestrokesthecuredresdendollstheraconteurswhitestripestypeonegativedeeppurpledepechemodethedoorsentershikarithefaintjohnnycashlateofthepier MGMT muse Quentin De Meuter www.quentindemeuter.eu