Find out how to make a Powerful LinkedIn Profile that will help you with your B2B Sales.

1. Presenter:
Darrah Courter, Rippling Effect

2. Advanced Use of LinkedIn
 Overview of LinkedIn
 How to Prospect
 Set up a Follow-up System

3. Why LinkedIn?
LinkedIn is Where the Professional Influences ARE! Some of the Statistical Highlights
 Average Age: 41
 Household Income: $109,703
 Male: 64%
 College Grad/Post Grad: 80.1%
 Business Decision Maker: 49%
 24% Have a Portfolio Value of $250k+
07. Apr, 2009 http://www.linkedstrategies.com/blog/tag/linkedin-statistics
Latest LinkedIn Facts
 LinkedIn has over 65 million members in over 200 countries.
 A new member joins LinkedIn approximately every second, and about half of our members
are outside the U.S.
 Executives from all Fortune 500 companies are LinkedIn members.
 http://press.linkedin.com/about April 2010

4. What is LinkedIn?

5. LinkedIn Profile

6. Contact View You can
send them
messages
through
LinkedInShows that they
are a 1st Degree
Connection to
you
How many
Connections
they have on
LinkedIn

7. Your Contact’s Connections
Name, Job Title
& company

8. A Group Contact
Degree of
separation
Since we
share a
group, they
are open to
receiving a
message
from me
Who could
introduce us

9. Not Connected Nor in Group
Can’t send a
message
unless you
upgrade
Tells you how you
are connected

10. 3rd + Degree Contact
How many
Degrees
Away
How you are
connected

11. How to Connect
Through
Websites
Joining Groups
they belong to
Upgrade

12. Benefits of Groups
You can view all
of the members
of a group
You can participate in
Discussions and share
links.

13. How Will People Contact YOU?
Action Item - add up to
3 websites

14. How Will People Contact YOU?
If you use Twitter
actively, add your
Twitter Name

15. How Will People Contact YOU?
Action Item - Add
your phone number
for your contacts

16. Making YOUR Profile Attractive
Have a professional picture

17. Making YOUR Profile Attractive
 Have Relevant Job Positions
 Part time?
 Non-industry related?
Keep your profile short & relevant
Go Ahead & Review Your Experience

18. Making YOUR Profile Attractive
Does your Summary make YOU want to do business
with yourself?
Are you providing
~ the Features
~ or the Benefits
to doing business with you?
Write Your Mission Statement

19. Making YOUR Profile Attractive
Do you have powerful recommendations?
YES
 From Clients
 From Supervisors
 From Committee/ Volunteering members
NO
 From Networking Contacts (people that haven’t
personally referred you business nor have directly done
work with you)
 From Friends

20. Use the Answer Section

21. Become an Expert

22. Prospecting on LinkedIn
 Advanced People Search
 Company Search

23. Target Market
Before you can Prospect – What does your Target Market
Look Like?
 Job Title?
 Industry?
 Keywords?

24. Advanced People Search

25. Advanced Search Results
We share a
contact who
might be able to
offer an
introduction
We share a group
where I may be
able to contact
directly

26. Company Search

27. Follow-Up
 When you meet with somebody, send them a LinkedIn
Connection Request
 When they accept, set up a follow-up call

28. Note:
 Not Everybody is on Social Media
 Not everybody can use your services TODAY
 Professionals ARE on Social Media for Networking

29. Thank You!
Darrah@RipplingEffect.com