GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

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TrinityP3 Marketing Management Consultants

www.trinityp3.com Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level? Benchmarketing and TrinityP3 present the Game Changers Boardroom Breakfast. The event is dedicated to innovations across data, digital and programmatic marketing. Some of the industry's best will shed light on the game-changing innovations that will prepare you for the marketing challenges of 2016 and beyond. Keynote speakers included: Darren Woolley, Global CEO, Trinity P3 A scientist by training and a former creative director of JWT, Woolley is the CEO and founder of marketing consultancy Trinity P3 which works with many of the world’s top 100 advertisers improve their marketing effectiveness and efficiency across the APAC region. Gil Snir CMO, Benchmarketing Gil Snir is co-founder and CMO at digital performance group, Benchmarketing. Gil builds programmatic ad strategies for brands across Australia and around the world. With over 10 years of experience leading sales and marketing efforts for Telstra, Vodafone and Fairfax Media, he is now focused on helping brands build data-driven and customer centric marketing solutions. WHEN: Friday, 22 July 2016 from 8:00 AM to 10:00 AM (AEST) WHERE: NEXT Hotel Brisbane - 72 Queen Street, Brisbane City, QLD 4000 https://www.eventbrite.com.au/e/game-changers-boardroom-breakfast-2016-brisbane-registration-26145651347#

Business

marketing management consultants
GAME
CHANGERSHow are leading brands dealing with increasing marketing complexity?
Presented by
Darren Woolley, CEO, TrinityP3
© Copyright 2016

marketing management consultants
The marketing world is more complex

marketing management consultants
Ancient secret of strategy

marketing management consultants
The Cyneﬁn Framework
Provides a framework
for decision making
depending on your realm
of operation

marketing management consultants
Master Collaboration
Marketers need to master
the skill of collaborations
and influence the
customer experience
across the organisation.

marketing management consultants
Adopting the scientiﬁc method

marketing management consultants
Developing agility
Design structures and
processes to be
flexible, responsive
and agile

marketing management consultants
70 / 20 / 10 Investment Framework
Provides a budgeting approach
to ensure you innovate
and optimise
without compromising success

marketing management consultants
Focus on results
Provides certainty in an uncertain world

marketing management consultants
Ultimately in the face of complexity remember

marketing management consultants
For simple solutions to complex problems
TrinityP3 Pty Ltd
Sydney
+612 9964 9900
London
+44 203 790 9229
Singapore
+65 6631 2861
people@trinityp3.com
www.trinityp3.com
TrinityP3.com/blog/
@TrinityP3
TrinityP3
TrinityP3.StrategicMarketingConsultants

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www.trinityp3.com Earlier this year I was invited to guest lecture at the EMBA course at the Sydney Business Sydney Business School, University of Wollongong. The topic title was marketing today and I was interested to know how this group of business executives and tomorrow’s leaders defined marketing. As Chair of the Australian Marketing Institute, I was surprised at the range of definitions often raised in discussions with members of the institute and the diversity of opinions even on the board. A Google search of definitions of marketing lead me to this collection of definitions by Heidi Cohen, http://heidicohen.com/marketing-definition/ that are quite comprehensive and I picked through these to identify particular themes on marketing definitions that I used as stimulus for the participants in the EMBA course. Please don’t get me wrong, I am not suggesting any of these are wrong, I am more interested in the diversity of views on what is the definition of marketing and one that as a profession we are able to rally around if there is any chance to have marketing recognised as a profession in the same way that we recognise lawyers, architects, doctors, accountants and the like. Perhaps agreement on defining the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn't an expert in marketing be trained in marketing?” Here are some of the definitions collated by Heidi Cohen for your consideration. But more importantly I would like to hear your definition by leaving a comment at the bottom. Mine is here too. Right at the end.

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GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

2. marketing management consultants The marketing world is more complex

3. marketing management consultants Ancient secret of strategy

4. marketing management consultants The Cyneﬁn Framework Provides a framework for decision making depending on your realm of operation

5. marketing management consultants Master Collaboration Marketers need to master the skill of collaborations and influence the customer experience across the organisation.

6. marketing management consultants Adopting the scientiﬁc method

7. marketing management consultants Developing agility Design structures and processes to be flexible, responsive and agile

8. marketing management consultants 70 / 20 / 10 Investment Framework Provides a budgeting approach to ensure you innovate and optimise without compromising success

9. marketing management consultants Focus on results Provides certainty in an uncertain world

10. marketing management consultants Ultimately in the face of complexity remember

11. marketing management consultants For simple solutions to complex problems TrinityP3 Pty Ltd Sydney +612 9964 9900 London +44 203 790 9229 Singapore +65 6631 2861 people@trinityp3.com www.trinityp3.com TrinityP3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants

GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

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