here is no velvet as soft as a mother's lap, no rose as lovely as her smile, no path as flower y as that imprinted with her footsteps.” A fun day, A day to get ‘Pampered’ A small gesture to thank all the mothers for being the most loving people on earth. On the eve of Mother’s day, Eenadu Vasundhara Kutumbam organised Amazing Amma 2014 - “A Celebration in honor of all Motherhood” event in 3 locations across Andhra Pradesh, which can be rightly called as Eenadu Pradesh. This event was car r ied out on 9th May 2014 at Hyderabad, Vijayawada and Visakhapatnam. The participants have enjoyed the event and praised Eenadu and the sponsors for organizing such a wonderful event. We had more than 700 footfalls in each location.

1. Presents
Post Event Report
May 2014

2. “There is no velvet as soft as a mother's lap, no rose as lovely as her smile, no path as flowery as that
imprinted with her footsteps.”
A fun day, A day to get‘Pampered’A small gesture to thank all the mothers for being the most loving
people on earth. On the eve of Mother’s day, Eenadu Vasundhara Kutumbam organised Amazing
Amma 2014 - “A Celebration in honor of all Motherhood” event in 3 locations across Andhra
Pradesh, which can be rightly called as Eenadu Pradesh.This event was carried out on 9th May
2014at Hyderabad,VijayawadaandVisakhapatnam.
The participants have enjoyed the event and praised Eenadu and the sponsors for organizing such a
wonderful event.
We hadmore than 700footfalls ineach location.
Our prestigious sponsors:
Title Sponsor @ Hyderabad, Vijayawada & Vizag : GRT Jewellers
Associate Sponsor @ Hyderabad : VKC Pride
Associate Sponsor @ Hyderabad : Preethi Appliances
Associate Sponsor @ Hyderabad : Dettol
Healthcare Partners : MediCiti Hospitals, Queen’s NRI Hospital &
MJ Naidu Super Speciality Hospital
Amazing Amma 2014
Title Sponsor
---------------Associate Sponsors ---------------
---------HEALTHCARE PARTNERS ---------

3. It was a Half a day event carried between 9 am to 1 pm, the agenda includes,
Participants registration
Kids activity
BMI check up
Mehndi design and Nail art
Lighting of the lamp by the chief guest
Dance performance by partcipants
Lullaby song competition to partcipants
Lucky winner game (Thambola)
Snacks break
Quiz competition on nutrition and health
One minute games
Prize distribution
Vote of thanks
Event Flow

4. Digital
Promotional Plan
Carried out the promotions through,
Print
Television
On Ground
SMS registration
Promotion on Print :
Hyderabad :
?1 Pre promotional ad of 220 Sq.cm carried onVasundhara page in Hyderabad on 6th
May 2014.2 Pre promotional ads of 220 Sq.cm each carried in Hyderabad district on 6th &
8thMay2014.
?2 Pre editorials with navigator on front page carried in Hyderabad district on 8th & 9th
May2014.
?1 Post event coverage with navigator on front page carried in Hyderabad district
edition on 10th May2014.
?1Postevent coverage onVasundharapage carried in Hyderabadon 11thMay2014.
Vijayawada :
?2Pre promotional adsof 220 Sq.cm carried in Gunturcityon 5th&6thMay2014.
?2Pre editorialscarried in Gunturcityon 7th&8thMay2014.
?3 Pre promotional ads of 220 Sq.cm carried inVijayawada & Krishna district edition on
6th,7th&8th May2014.
?2Pre editorialscarried inVijayawada&Krishna districtedition on 8th&9thMay2014.
1 Post event coverage with navigator on front page carried in Vijayawada & Krishna
districtedition on 10thMay2014.
Visakhapatnam :
?3 Pre promotional ads of 220 Sq.cm carried in Vizag district edition on 6th, 7th & 8th
May2014.
?2Pre editorialscarried inVizag districtedition on 8th&9thMay2014.
?1 Post event coverage with navigator on front page carried inVizag district edition on
10thMay2014.

5. Promotion on Print - Pre Event :
Hyderabad on May 9, 2014
Promotion on Print - Post Event :
Post coverage Nav on
10th May 2014
Post coverage on
10th May 2014
Post coverage on
11th May 2014
1st Ad on 6th May 2014 2nd Ad on 6th May 2014 1st Edit Nav on 8th May 2014 1st Edit on 8th May 2014
3rd Ad on 8th May 2014 2nd Edit Nav on 9th May 2014 2nd Edit on 9th May 2014

6. Promotion on Print - Pre Event :
2nd Ad on 6th May 2014 in Vijayawada & Krishna
3rd Ad on 7th May 2014 in Vijayawada & Krishna
4th Ad on 8th May 2014 in Krishna 1st Edit on 7th May 2014 in Guntur
Vijayawada on May 9, 2014
1st Ad on 5th May 2014 in Guntur
3rd Ad on 7th May 2014 in Guntur
3rd Edit on 9th May 2014 in Vijayawada & Krishna
2nd Edit on 8th May 2014 in Vijayawada & Guntur

7. Promotion on Print - Post Event :
Post Coverage with Nav on 10th May 2014 in Vijayawada
Post Coverage with Nav on 10th May 2014 in Krishna
Vijayawada on May 9, 2014

8. Promotion on Print - Pre Event :
Visakhapatnam on May 9, 2014
Promotion on Print - Post Event :
Post coverage with Nav on 10th May 2014
1st Ad on 6th May 2014 2nd Ad on 7th May 2014
3rd Ad on 8th May 2014 1st Edit on 9th May 2014 2nd Edit on 9th May 2014

9. Promotional Plan
Promotion on Television - Pre Event :
Carried unlimited scrolls in ETV 2 for two days prior to the event i.e. on 6th &
7th May 2014.
Snap Shot Pre Event Coverage
in ETV2 on 6th May 2014 @ 9 pm
Snap Shot Pre Event Coverage
in ETV2 on 8th May 2014 @ 2 pm
Snap Shot Pre Event Coverage
in ETV2 on 8th May 2014 @ 9 pm

10. Promotion on Ground
Backdrop :
One Back Drop on the dias
of size 20’(w) x 10’(h) in each
location i.e. Hyderabad,
Vijayawada & Visakhapatnam
Banner :
One Banner at the entrance of
size 8’(w) x 3’(h)in each location i.e.
Hyderabad,Vijayawada &
Visakhapatnam
Stickers :
Amazing Amma stickers
for participants
1 2 3 4 5 6
7 8 9 10 11 12
13 14 15 16 17 18
19 20 21 22 23 24
25 26 27 28 29 30
31 32 33 34 35 36
37 38 39 40 41 42
43 44 45 46 47 48
Flex :
One Flex of size 10’(w) x 10’(h)in each
location i.e. Hyderabad,
Vijayawada & Visakhapatnam

11. Promotion on Ground
Standees :
Standees 2 nos. of size 3’(w) x 6’(h)

12. Banner :
Welcome banner 1 no. of size 8’(w) x 3’(h)
Promotion on Ground

13. Digital reach through vasundhara.net :
Promotion on vasundhara.net
Promotion on Internet

14. Event Highlights - Kids Actvities

15. Event Highlights - BMI & Bone Density check up, Mehndi & Nail art

16. Hyderabad on May 9, 2014
Event Details :
Chief Guest : Smt Karuna Gopal, President ,
Foundation for futuristic cities
Footfalls : Around 800 Mother / Kids participated in the event

17. Vijayawada on May 9, 2014
Event Details :
Chief Guest :
Footfalls : Around 700 Mother / Kids participated in the event
Smt K Padma
( Chess champion’s mother)Koneru Humpy's,

18. Visakhapatnam on May 9, 2014
Event Details :
Chief Guest : Smt Hema Latha
( Commissioner of Police’s Spouse)
Footfalls : Around 700 Mother / Kids participated in the event

19. Event Photographs

20. Thank You