The document discusses what cult brands are and how to create them. It defines cult brands as brands that command extreme customer loyalty and devotion. It then lists seven rules for cult branding: 1) appeal to consumers' desire to belong to unique social groups, 2) take risks and push boundaries with new products, 3) make products fun and help customers celebrate lifestyles, 4) focus on serving existing customers, 5) continually give back to loyal customers, 6) openly embrace all interested customers, and 7) promote freedom and nonconformity while consistently delivering memorable experiences. The purpose is to help companies learn how to develop the same kind of intense customer following as cult brands.

3. www.cultbranding.com

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6. www.cultbranding.com “ They want to improve their life and the lives of others.”

8. www.cultbranding.com