5. Status Quo - Retail Business
»No user-centered data (offline tracking)
»No direct interaction with the store visitors
6. What are Beacons?
»iBeacon technology has been available from Apple since 2013 and is a standard for navigation in predefined spaces
»Beacons are small transmitters which form a connection via BLE (Bluetooth Low Energy) to mobile devices and in doing so determine both the user and the location
9. Possible applications
Use of
Third Party Data
Integration into the Customer-Journey
Addressing users with Push- Notifications
Tracking and evaluation
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19. Advantages
»For the first time: Measurement of the visitors & visitor behaviour
»Sending of individual and attractive offers to the smartphone of your customers
»Completion of the value chain (Combination of the online and offline world)
20. Advantages
»Improved customer loyalty
»Increased identification with the brand and the products of your company
»Low costs
»A variety of use cases
21. Thank you very much for your attention!
intelliAd Media GmbH Benedikt Blaß Business Development Manager Sendlinger Str. 7 80331 München T +49 (0) 89 / 15 90 490 - 73 E bblass@intelliad.de W www.intelliad.de Twitter: @beneone