1. Looking for more customers
and revenue online?
Internet Marketing
Workshop
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Website Design
•Mobile Website
Search Engine Optimization
•What it is?
Social Media Marketing
Google+
Facebook
LinkedIn
Video
Email

2. For over 19 years, Search-Optimization.com has
helped companies increase profitability with
strategic Internet Marketing.
CLIENT EXPERIENCE (partial list)
• Search engine optimization (SEO)
 National
 Worldwide
 Local
• Social Media Marketing
• Pay-Per-Click (PPC) management
• Keyword research
• Website usability analysis
• Web analytics / Tracking / ROI
• Contextual advertising
• Email marketing
• Website design / Re-design
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American Marketing Association Orange County
Cedars Sinai
Orange County Register
CeroView
Corporate Investment & Strategic Alliance (CISA) Conferences
Don Patton Construction
eEye Digital Security
eFormsNow
Grapes & Olives
iLeads
Interseller
Knot Corps
Liti Holographics
Long Beach International Marathon
iMarketingMasters
OCRealEstateFinder.com
OCCarFinder.com
OCT Group
On-Target Direct
The Orange County Register
Patient Care Technology Systems
PaxGolf
PivX
PoliteMedia
POP-i Music online music publication
Shoes.com
Strata-Media
The Sturgess Company

3. Internet Marketing
Options
•Website Design
•Mobile Website
•PPC
•Email
•Search Engine
Optimization
•What it is?
•Video
•Social Media Marketing
•Facebook
•LinkedIn
•Google+

4. Internet Marketing
Options
•Website Design
•Mobile Website
•PPC
•Email
•Search Engine
Optimization
•What it is?
•Video
•Social Media Marketing
•Facebook
•LinkedIn
•Google+

5. Website Design
•People take seconds to decide if they will stay on a website.
•Design has gone to a simpler clean look.
•Slide Show Format allows for more information on the page.
•Responsive design for mobile is a must.
•Your website is the center of your sales and marketing.
•The rest is still part of you online marketing.

6. Website Design

7. Responsive Website Design
Works on everything.

8. Pay Per Click / PPC
Marketing

9. What is PPC?
• Advertisers bid on keywords and keyword phrases
• Advertisements are triggered to display when user queries
keyword.
• Pay only when a customer clicks on advertisement
• Highly targeted
• Cost effective
• Instantaneous results / feedback
• Detailed tracking
"How America Searches Study" Harris Interactive

10. Paid vs Organic
Search Marketing
real estate license
Natural Search
Results generated
algorithmically – unbiased
and unpaid
Advertising
Your message reaches
customers at the moment
they demonstrate interest

11. PPC Development
• Research
Use Quality and Quantity of Keywords to match your entire
product line and range of services.
• Branding
Develop and leverage your brand terms.
• Keywords
Group keywords thematically. This makes
tracking more valuable.
• Bid Strategy
Develop bid strategies to align with goals. Determine your
positioning goals, performance targets, ROI threshold, maximum
bids and life-time value of customer.

12. PPC Development
• Creative
Write multiple Ad creative/messages for each landing page and keyword
group. For editorial create optimized pages targeting different keywords
and phrases.
• Testing
Test multiple Ad creative/messages and
landing pages (A/B split testing) and test
variations of usability conclusions.
• Channels
Continuously take advantage of alternative
advertising channels such as shopping
comparison engines, other PPC search engines,
and contextual advertising.
• Build-Out
Build out your additional optimized web pages, channel keywords,
creative, and messaging.

13. Local Advertising

14. Local Advertising

15. PPC Development
• Contextual
Utilize content targeting to expand your
reach outside of search. Seek additional
web sites that will generate traffic to
your site.
• Continue Bid Strategy
Tweak your bid strategies to align with
your predefined goals.
• Tracking
Review tracking to determine
adjustments needed.

16. Holiday PPC
Why PPC search engines love the holiday rush:
• New inexperienced advertisers rush in.
• They have no strategy.
• They don’t test their ads.
• They don’t measure results.
• They throw huge sums of money into their
PPC campaigns.
• They drive the Cost-Per-Click (CPC) way up.
• Everyone pays more.

17. In-House vs. Outsourced
Case Study
Client
Internet filtering company needed traffic.
Solution
Outsourced Pay-Per-Click campaign
BEFORE
Monthly Budget
Cost Per Click
Visitors Per Month
$5,000
$2.08
2,404
Monthly Budget
Cost Per Click
Visitors Per Month
$5,000
$.32
15,702
AFTER

18. PPC Summary
• Fast traffic
• Highly targeted
• Instant feedback
• Great market research
testing tool.
Questions?

19. How up to date are
your Email systems?

20. Capture Emails

21. Email Service Provider

22. SEO is best?
Highest return on investment
of any marketing.
Targets those who want what
you are selling.
Searchers are active buyers.

23. What exactly is search
engine optimization?
op·ti·mize
tr.v. op·ti·mized, op·ti·miz·ing, op·ti·miz·es
1. To make as perfect or effective as possible.
2. Computer Science. To increase the computing
speed and efficiency of (a program), as by
rewriting instructions.
3. To make the most of.
4. To initiate specific online marketing tactics onsite
and offsite which allow visitors to quickly and
easily find your website based on keyword
phrases they use to query the search engines.

24. SEO
Steps to successful search engine optimization
• Word research
• Competitive analysis
• Proper site structure
• Create content
• Link strategy
• Pay-Per-Click (PPC)
• Site usability
• Targeted landing and entry pages

25. Word Research
Select the right words and phrases to target your desired
customer.

26. Ranking Factors
• Overall link strategy – Google was founded on the
importance of links as references or citations. Page Rank is
an indicator of the quantity and quality of links for that page.
• Google Explains “PageRank relies on the uniquely
democratic nature of the web by using its vast link
structure as an indicator of an individual page's value. ….
Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages
"important."”

27. Follow-up
Search Engine Optimization does not end when the visitor arrives.
• Key direct response strategies
• Capture permission to send email.
• Follow-up the lead immediately. Call within minutes, if you don’t they
will keep looking. Use a call center.
• Have content that is worth looking at and worth giving up their email
address for.
• Games, contests, newsletters, White Papers have value and increase
the staying power.

28. Social Media
Marketing

29. Facebook
There are 100,000 individual weights in the model that produces Facebook
News Feed.
Affinity, Weight and Time Decay — are still factors in News Feed ranking,
but “other things are equally important,”
Facebook Profile
Facebook Ads
Facebook Page
Facebook Promote
Facebook Events
News Feed Ranking

30. Facebook

31. Facebook Page Insights
Page Insights Has Improved

32. Facebook Events

33. LinkedIn

34. LinkedIn
Groups

35. Embrace Google +
Google gets better with a Google+ profile
Create a Google+ profile with your own name!
You need to have a personal profile before one can create a
Google+ Page.
Afterwards you can separate the Page and create a password for that
and a gmail & YouTube channel, but first you must create a profile.
Gerry’s Google + Profile

36. Implementation Options
Model
Cost
Advantages/ Disadvantages
In-house
Portion of employee
salary
Long learning curve, employee may leave,
unskilled employee could cause damage
to web presence, company.
Outsourced
limited:
One-time fee offers
$99 - $250
Best case: 100% return on your $99
Worst case: Unscrupulous tactics could
get you banned.
$500 - $2K per month
Experts initiate thorough analysis and
implementation plan over time with regular
feedback and adjustments.
Higher perceived initial costs, but huge
ROI.
$100 - $150 per hour
plus portion of
employee salary
SEO firm acts more like a consultant and
helps train employee in-house. Good
solution for companies that prefer more
control. Employee may not implement
properly.
Outsourced:
Comprehensive
Hybrid / Retainer

37. Internet Marketing Workshop
Half Off Special
$1,000 of Services for $500
(760) 893-6422
Gerry Grant, CEO ~ Search-Optimization.com
www.Search-Optimization.com ~ gerryH2H@gmail.com

38. SEMINAR SPECIAL
Half off one month
Internet marketing.
Just $500 for $1,0oo
of SEO, Social Media
and Pay-Per-Click management.