TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Marketing Technology
1. [
marke(ng
technology
]
guest
lecture,
global
marke0ng
university
of
sydney
datalicious
®
data
/
insights
/
ac(on
2. web
analy0cs
marke0ng
customer
campaigns
databases
“Helping
companies
data
op/mize
their
marke/ng
strategy
insights
by
providing
ac/onable
insights
ac0on
based
on
solid
data
analysis.”
media
customer
plans
profiles
target
segments
[
july
2008
]
[
datalicious.com.au
]
3. web
analy0cs
marke0ng
customer
campaigns
databases
data
insights
ac0on
media
customer
plans
profiles
target
segments
[
july
2008
]
[
datalicious.com.au
]
19. [
marke(ng
mix
]
product
price
mix
place
promo(on
[
july
2008
]
[
datalicious.com.au
]
20. [
promo(on
]
§ Promo0on
is
communica0on
– Audiences:
who
are
we
talking
to?
– PlaForms:
where
do
we
spend
our
0me?
– Content:
what
messages
do
we
respond
to?
§ Has
technology
changed
any
of
this?
[
july
2008
]
[
datalicious.com.au
]
22. [
the
digital
na(ve
]
§ 10,000
gaming
hours
§ 20,000
TV
hours
§ 15,000
Internet
hours
§ 200,000
emails
and
IMs
§ 10,000
cell
phones
hours
§ All
before
they
are
25
[
july
2008
]
[
source:
mark
presnky,
m&c
saatchi
]
[
datalicious.com.au
]
23. [
online
oxygen
]
online
oxygen
=
digital
way
of
life
[
july
2008
]
[
datalicious.com.au
]
38. [
virtual
shopfront
]
what
if
the
corner
store
is
not
listed
in
Google?
[
july
2008
]
[
source:
jeffrey
cole,
surveying
the
digital
future
]
[
datalicious.com.au
]
39. [
diffusion
of
innova(ons
]
[
july
2008
]
[
datalicious.com.au
]
51. [
hobbynomics
]
Consumers
producing,
contribu0ng,
adding,
sugges0ng
for
non-‐monetary
reasons,
leaving
economists
(and
well-‐known
brands)
in
shock.
If
only
they
would
reap
the
benefits
from
understanding
that
increasingly,
contribu(ng
cons(tutes
status
for
crea0ve
individuals
[
july
2008
]
[
source:
trendwatching
]
[
datalicious.com.au
]
53. [
web
2.0
]
what
the
...
?
[
july
2008
]
[
datalicious.com.au
]
54. [
video:
the
machine
is
us/ing
us
]
hMp://www.youtube.com/watch?v=NLlGopyXT_g
[
july
2008
]
[
datalicious.com.au
]
55. [
age
of
the
synthesisers
]
web
2.0
100%
10%
1%
Consumers
Synthesisers
Creators
search
for
find,
adapt,
start
groups,
and
find
add
to
and
create
and
content
share
publish
[
july
2008
]
[
source:
isobar
]
[
datalicious.com.au
]
56. [
fat
head
vs.
long
tail
]
one2many
Volume
one2one
Varia(ons
[
july
2008
]
[
source:
chris
anderson
]
[
datalicious.com.au
]
62. [
viral
branding
]
loss
of
control?
[
july
2008
]
[
source:
xtract
]
[
datalicious.com.au
]
63. [
trust
online
]
[
july
2008
]
[
source:
jeffrey
cole,
surveying
the
digital
future
]
[
datalicious.com.au
]
64. [
back
to
basics
]
service
search
product
support
employees
company
promo(on
consumer
experience
brand
wom,
blogs,
emails,
reviews,
communi0es,
social
networks,
photo
sharing,
video
sharing
[
july
2008
]
[
source:
don
schultz,
northwestern
university
]
[
datalicious.com.au
]
72. [
case
study
]
§ iPhone
launch
in
Australia
– Support
the
launch
using
new
technology
§ Clearly
outline
promo0on
objec0ves
and
execu0on
– Decide
what
business
unit
KPIs
to
accommodate
§ Marke0ng:
increase
brand
awareness
§ Sales:
drive
online
sales
and
retail
store
visits
§ Service:
retain
and
upgrade
exis0ng
customers
§ Split
into
smaller
groups
according
to
you
mobile
phone
provider
(e.g.
Telstra,
Optus,
Vodafone)
– Maximum
of
5
students
per
group
[
july
2008
]
[
datalicious.com.au
]