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Black Swans &
                             White Elephants

                            Return On Investment
                           In Business Intelligence




  David M Walker

  Data Management
   & Warehousing

ETIS ‒ Istanbul ‒ Oct 09
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Black Swans &
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             Return On Investment
            In Business Intelligence




THANK YOU
Black Swans &
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                  Return On Investment
                 In Business Intelligence




BI Environment
  Benchmark

October 2009
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                 In Business Intelligence




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Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 

ETIS09 - Black Swans and White Elephants - Presentation

  • 1. Black Swans & White Elephants Return On Investment In Business Intelligence David M Walker Data Management & Warehousing ETIS ‒ Istanbul ‒ Oct 09
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  • 19. Z46#"'`3".40&#+D' _(#'#"+#6&C'#4"'2"36*"%7' !  -&7'2"36*"%7'40+'+#0C"+' !  !"M$6%","&#+'['-&037+6+'['"+6C&'['K$632'[';"+#['".3(7'"#1:' !  `*"%7'+#0C"'10&'40*"'#"+#+'0++(160#"2'E6#4'6#' !  !"M$6%","&#+D'H6&2'`B."%6,"&#'H"#4(2' !  -&037+6+D'J%(++L14"1F6&C'E6#4'(#4"%'+($%1"+' !  "+6C&D'-3C(%6#4,61'J4"1F+' !  K$632D'm&6#';"+#+'['K($&20%7'J4"1F6&C' !  ;"+#6&CD'G7+#",';"+#+'[')&#"C%0#6(&';"+#' !  ;"+#'"0%37'0&2'(/#"&' !  ]6B6&C'+(,"#46&C'b'+#0C"'30#"%'x'WB',(%"'"B."&+6*"' !  ]6B6&C'+(,"#46&C'W'+#0C"+'30#"%'x'qB',(%"'"B."&+6*"='"#1:' !  H0&7',(%"'+,033'#"+#+'."%/(%,"2'"0%37'E633'+0*"'4$C"'0,($&#+'(/'#6,"'0&2',(&"7' !  R0*"'#('40&23"'+4(%#'#"%,'+36..0C"+' !  )/'7($'40*"&f#'C(#'#6,"'#('#"+#'#4"&'7($'0%"'.30&&6&C'#('+."&2'<T`a' !  H0++6*"'$+"%'."%1".#6(&'6,.01#'0+'6&/(%,0#6(&'6+'%6C4#'>%+#'#6,"'
  • 20. Z46#"'`3".40&#+' V0%80C"')&'DD'V0%80C"'<$#' e<&'#E('(110+6(&+')'40*"'8""&'0+F"2'yT%07='H%:'K0880C"='6/'7($'.$#'6&#('#4"',0146&"'E%(&C' >C$%"+='E633'#4"'%6C4#'0&+E"%+'1(,"'($#Iy'w')'0,'&(#'083"'%6C4#37'#('0..%"4"&2'#4"'F6&2'(/' 1(&/$+6(&'(/'62"0+'#40#'1($32'.%(*(F"'+$14'0'M$"+#6(&:f'h'J40%3"+'K0880C"'bc^bLbYcb' !  0#0'n$036#7'6+',(%"'1%6#6103'#40&'"*"%' !  -'/063$%"'#('022%"++'0#0'n$036#7'0#'"*"%7'+#0C"'E633'03E07+' 3"02'#('0226#6(&03'1(+#+' !  T30&'/(%'7($%'K)'.%(P"1#'#('+.6&'(9''!"#$%&'(/'20#0'M$036#7' .%(P"1#+'0&2'1(&#6&$"'#('2('+('#4%($C4($#'6#+'36/"' !  0#0'n$036#7'6++$"+'2%6*"'$+"%+'0E07'E4614'26%"1#37' 6&1%"0+"+'1(+#'(/'(E&"%+46.'0&2'%"2$1"+'!<)''
  • 21. Z46#"'`3".40&#+D' "L1(,,6++6(&i' !  0#0'Z0%"4($+"'J(,.(&"&#'"36*"%"2' !  "L1(,,6++6(&'#4"'.%"*6($+'%".(%#6&C'+7+#",' !  _<'L'!`-ggO'L'';m!_');'<]]'i' !  )/'6#'6+'3"/#'(&D' !  )#'1(+#+',(&"7'#('%$&'?0&2'6#'6+'033'6&*6+683"'<T`a@' !  m+"%+'E633'1(,.0%"'%"+$3#+'0&2'26+#%$+#'#4"'&"E'+7+#",'"*"&' 6/'6#'10&'8"'.%(*"2'#('8"',(%"'1(%%"1#'#40&'#4"'(32'+7+#",' !  m+"%+'E633'1(&#6&$"'#('$+"'#4"'(32'(&"'8"10$+"'6#'6+'/0,6360%' 0&2'&(L(&"'36F"+'140&C"' !  m+"%+'#40#'2('&(#',6C%0#"'8$#'40*"'8""&'#%06&"2'(&'#4"'&"E' +7+#",'E633'40*"'#('8"'%"L#%06&"2'E4"&'#4"7'+#0%#'#('$+"'6#''
  • 22. ;4"'G(3$#6(&' !  ;4"'.%(.(+6#6(&'+$CC"+#+'#40#'2(6&C'K)'40+'&(#'2"36*"%"2' #4"'"B."1#"2'!<)'/(%',(+#'(%C0&6+0#6(&+:'' !  ("+'#46+',"0&'#40#''(%C0&6+0#6(&+'+4($32'+#(.'2"*"3(.6&C' K)'+(3$#6(&+I' !  J0#"C(%610337'_<'h'K)'+4($32'8"'4$C"37'E(%#4E463"' !  K$#''%",",8"%'7($'10&'(&37'+$11""2'6/D' !  O($%'(%C0&6+0#6(&'/$337'",8%01"+'K$+6&"++')&#"336C"&1"' !  O($'"B."1#'0&2'",8%01"'K301F'GE0&+' !  O($'0*(62'0&2',6#6C0#"'Z46#"'`3".40&#+' !  O($',0F"'7($%'(E&'3$1F'
  • 23. R(E'#('8"'3$1F7' !  g$1F7'."(.3"'/%"M$"&#37'40.."&'$.(&'140&1"'(..(%#$&6#6"+' !  ;4"%"'0%"'.(+6#6*"'8301F'+E0&+'6&'"*"%7'(%C0&6Q0#6(&='6#'6+'P$+#'0',0##"%'(/'62"&#6/76&C' #4",'0+'#4"7'(11$%' !  g$1F7'."(.3"'36+#"&'#('#4"6%'4$&14"+' !  H",8"%+'(/'7($%'#"0,'E633'40*"'6&+6C4#+'8"7(&2'#4"6%'%",6#'80+"2'(&'#4"6%' "B."%6"&1"='62"&#6/7'#4"+"'."(.3"'0&2'"B.3(6#'#4"6%'6&+6C4#+' !  g$1F7'."(.3"'."%+"*"%"'6&'#4"'/01"'(/'/063$%"' !  `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'.30&'/(%'#4",' !  g$1F7'."(.3"'40*"'#4"'08636#7'#('#$%&'802'3$1F'6&#('C((2'/(%#$&"' !  `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'",8%01"'#4",'0+'0&'(..(%#$&6#7'0&2'140&C"'7($%' .%(P"1#[%",6#'0&2'%"+"#'7($%'C(03+' 'K0+"2'(&'E(%F'87'T%(/:'!6140%2'Z6+",0&='m&6*"%+6#7'(/'R"%#/(%2+46%"='WXXo'
  • 24. ),.%(*6&C'!<)' !  K301F'+E0&+'?40&23"2'.(+6#6*"37@''(&&)*$+,'6&1%"0+"'' V06&'/%(,'6&*"+#,"&#' !  Z46#"'"3".40&#+'?"36,6&0#"2@'&)-%)./(%0+,'%"2$1"'#4"'' J(+#'(/'#4"')&*"+#,"&#' !  Z40#"*"%'#4"'J-T`a'6&*"+#,"&#'(/'#4"'.%(P"1#' #4"'<T`a'E633'8"'+6C&6>10&#37',(%"'h'2"+6C&'/(%'#46+'
  • 25. Black Swans & White Elephants Return On Investment In Business Intelligence THANK YOU
  • 26. Black Swans & White Elephants Return On Investment In Business Intelligence BI Environment Benchmark October 2009
  • 27. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ("+'7($%'(%C0&6+0#6(&'40*"'#4"'08636#7'#(' !  !"1(C&6+"'K301F'GE0&+'I' !  -*(62'K$6326&C'Z46#"''`3".40&#+'I' !  ;4"'K"&14,0%F'3((F+'0#'#4"'F"7+'#('+$11"++' !  ;"14&(3(C7'['!"+($%1"+'['H"#4(2+'['T%"261#6(&+' !  -++"++'E4"#4"%'7($'10&',""#'-gg'(/'#4"'/(33(E6&C'' !  )/'7($'10&f#',""#'0&'6#",'6#'6+'1(+#6&C'7($',(&"7' !  (&f#'6C&(%"'0'+#0#","&#'P$+#'8"10$+"'7($'2(&f#'0C%""'E6#4'6#'
  • 28. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ;"31('`&*6%(&,"&#' !  H$+#'R0*"+' !  bXH'#('qXH'+$8+1%68"%+' !  !`-g'1(,,6#,"&#'/%(,' !  H(863"'(%']6B"2' `B"1$#6*"';"0,'#(' K$+6&"++')&#"336C"&1"' !  Z62"'.(%#/(36('(/'S-G' !  T%(2$1#6(&=';"+#'U' !  0#0'#%051'($#+#%6..6&C' "*"3(.,"&#' C%(E#4'6&'*(61"'+"%*61"+' `&*6%(&,"&#' !  V0,"'140&C6&C'2"*61"+'' !  J(,.(&"&#6+"2' -%146#"1#$%"' !  czWq'G$..(%#' !  H6&:'c'7"0%'36/"+.0&'
  • 29. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  R0%2E0%"'U'0#080+"'1(,86&"2' !  T07'3"++'#40&'mGpWXr'."%';"%087#"'(/'m+"%'0#0z' !  `;g'U'0#0'n$036#7';((3+' !  T07'3"++'#40&'mGpbXXr'/(%'#4"'.%(2$1#'361"&1"+' !  !".(%#6&C';((3+' !  T07'3"++'#40&'mGpbX'."%'+"0#'/(%'#4"'.%(2$1#'361"&1"+' !  !"2$1"'361"&1"'1($&#'87'tXd'(%'6&1%"0+"'$+"%'#0F"'$.'87'tXd' !  S"&2(%+'1306,'361"&1"+'(/'0%($&2'WXd'(/'(%C0&6+0#6(&+' !  eK)'G$%*"7f'%"+"0%14'+4(E+'#40#'02(.#6(&'6+'#7.610337'cLYd' zH(&0+4'!"+"0%14'K"&14,0%F']6C$%"'
  • 30. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  T%(C%0,'H0&0C","&#' !  !".(%#6&C'`&*6%(&,"&#' !  T%(P"1#'H0&0C"%' !  ;"0,'g"02"%' !  ;"14&6103'-%146#"1#' !  oLq'];`'/(%'O"0%'b'' !  WLo'];`'0/#"%E0%2+' !  K$+6&"++'-&037+#+' !  ;"0,'g"02"%' !  `;g'"*"3(."%+' !  oLq'];`z'/(%'O"0%'b'' !  ;"0,'g"02"%' !  WLo'];`'0/#"%E0%2+' !  oLq'];`' !  K-[G7+-2,6&'G$..(%#' !  ;"+#';"0,' !  ;"0,'g"02"%' !  ;"0,'g"02"%' !  bLW'];`' !  WLo'];`' -'1(,,6#,"&#'(/'8"#E""&'bc'0&2'Wq'."(.3"'/(%'c'7"0%+i' z];`'x']$33';6,"'`M$6*03"&#'
  • 31. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  G$11"++/$3'0#0'Z0%"4($+"[K$+6&"++')&#"336C"&1"'.%(P"1#+' E633'40*"D' !  -C63"'T%(P"1#'H0&0C","&#'H"#4(2+' !  !6C62'J40&C"'J(&#%(3' !  "#063"2';0+F[!6+F[)++$"';%01F6&C' !  Z"33'">&"2'J(,.(&"&#6+"2'-%146#"1#$%"' !  ;4"'08636#7'#('+E0.'*"&2(%+'M$61F37'0&2'"0+637' !  `014'1(,.(&"&#'.%(*626&C'0'8301F'8(B'+"%*61"' !  (&f#''",8"2'/$&1#6(&036#7'6&'#4"'E%(&C'.301"' !  ":C:'0#0'6&'7($%'`;g'#((3'
  • 32. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  G40%"2'<."&'(1$,"&#'H0&0C","&#'G7+#",' !  "#063"2'`B1".#6(&'!".(%#6&C'/(%',"#020#0' !  g(02';6,"+'['n$"%7';6,"+'['0#0'n$036#7'['Gg-' !  cX[oX'+.36#'(/'6&#"%&03'%"+($%1"+'#('"B#"%&03'%"+($%1"+' !  ]6B"2'1(+#'%"+($%1"+' !  ;4"'%"+($%1"+'2"+1%68"2'E633',0&0C"'0'+,033'"&*6%(&,"&#'0&2' E633'03+('8"'083"'#('1(."'E6#4'0',$14'86CC"%'(&"'E6#4($#'140&C"' !  ;(('/"E'%"+($%1"+'E(&f#'8"'083"'#(',""#'2",0&2' !  ;((',0&7'%"+($%1"+'E(&f#'8"'083"'#('1(,,$&610#"'
  • 33. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ;46&C+'#('E0#14' !  )&*"+#'6&'1(,.(&"&#6+0#6(&'_<Z'h'6#'10&'&(#'E06#' !  `B."1#'H0.!"2$1"'#"14&(3(C7'#('8"',$14',(%"'6,.(%#0&#' !  <."&'G($%1"'#"14&(3(C6"+'#('40*"'+$8+#0&#603',0%F"#'+40%"' !  -'&"E'C"&"%0#6(&'(/'E62"L+103"'3(EL1(+#'6&/(%,0#6(&'2".3(7,"&#' ,"140&6+,+'E633'0.."0%' !  H(%"'e<&'!063+f'*"&2(%+'E4('40*"'"&2'#('"&2',"#4(2(3(C7' !  <*"%'#4"'&"B#'W'7"0%+' !  0#0'*(3$,"+'#('C('$.''87'WXXd' !  p[;8'#('2%(.'87'tXd' !  n$"%7'+.""2'E633'8"'ubXXB'/0+#"%'#40&'+#0&20%2'!KHG' !  ctd'(/'#4"'&"E'*"&2(%+'#('26+0.."0%'
  • 34. Black Swans & White Elephants Return On Investment In Business Intelligence BI Environment Benchmark Thank You