How Non Profits Use Tableau to Affect Social Change
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Presentation given at Seattle Tech4Good, October 2014, showing how non profits use Tableau to analyze their cause, optimize fundraising, share their message, and mobilize advocates
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How Non Profits Use Tableau to Affect Social Change
- 1. How Non Profits Use Tableau to Affect Social Change BEN JONES bjones@tableausoftware.com @DataRemixed
- 3. How Non Profits Use Tableau Public to Affect Social Change 1.Analyzing their cause 2.Optimizing fundraising 3.Sharing their message 4.Mobilizing advocates • SHORT DEMO – Where are non profits in the U.S.?
- 4. 1. Analyzing their cause SC Campaign: Lowering Teen Pregnancy
- 6. 2. Optimizing fundraising Interface: Strengthening children & families
- 7. Direct Mail Campaigns Geography Which cities and zip codes are yielding positive results? Which cost more than they return? Donation History Does it matter when they donated last? Are lapsed donors worth sending to? Donor Type Do individuals or businesses respond more often? When they respond, which give more?
- 8. 3. Sharing their message global hunger the environment local prosperity
- 10. Free software to quickly create and share interactive data graphics on the web
- 11. How does it work? Data Connect Visualize Publish Data in Excel, CSV, Access Point Tableau Public to data Create interactive dashboards Embed in your website and share via social media
- 13. Sharing the IFPRI message Nilam Prasai Data Curator, IFPRI http://www.ifpri.org/tools/2014-ghi-map
- 14. Tableau Public enables “Revizzing” Michael Mixon Blogger, Pixel Drifter http://mixpixviz.blogspot.com/2014/10/looking-deeper-at-hunger.html
- 15. Accelerating the Transition to Clean Energy
- 16. Sharing the CSE message http://energycenter.org/programs/self-generation- incentive-program/program-statistics http://energycenter.org/clean-vehicle-rebate-project/ rebate-statistics
- 17. Promote WA economic prosperity & quality of life
- 18. Sharing the WaBA message http://www.wacatalyst.org/data-viz-job-growth- in-puget-sound-2000-2013/ http://www.wacatalyst.org/data-visualization- obesity-in-washington-state-counties/
- 20. People believe in your cause. They have skills. So…
Notes de l'éditeur
- All of these are challenges that we think about every day at Tableau. We see our mission as very clear: to help people see and understand their data. Wherever that data may be, however large it is, in whatever format or data store– we want to help anyone who works with data to get more out of it.
- So what is visual analytics? THAT’s visual analytics.