1. BabelTalk, Praha, 20.02.2014,
Hello from Poland :)

2. Dawid Pacha
• Katowice, Warsaw
• Social media consultant
• Social Media Thursday co-founder
• Startups: Social Desk, Realdeal, School of
New Media

3. It started like this.
Few people who knew each other from the web.
May, 2012

4. It got little bit out of control.
We had to provide more value to newcomers.

5. We had to evolve
Presentations, discussions, debates and beer.
Who comes?

6. Others liked
the idea
Social Media Thursdays take place
in Warsaw, Cracow, Wrocław,
Katowice, Łódź, Białystok
and Szczecin. Every month.

7. Wider horizons
We had to evolve
International guests, new areas (3D printing, startups...)

8. Values that we keep
• it's totally independent, not commercial,
• it's opened, free of charge,
• it's open sourced,
• it's about cooperation,
• share knowledge, don't brag&boast,
• it's about having fun.

9. Funny
sweater
party
Xmas
party
Karaoke
party
Outdoor
party

11. How companies sell?
#1
current and
former
clients
#2
customer
recommendations
#3
reach new
customers
via ads

12. Fans, followers and subscribers.
We think we got it, but we still
don't know you much.

13. Realdeal
Start with your reach
and expand.

14. What's the benefit?
1-click sign in - Facebook, G+, VK...
Sharing with friends.
Embedding anywhere.
E-mail - use it in next campaigns.
Insight - real time updates and the map
of influence.
Integration with your E-commerce.

15. Lead
buy
Sales funnel
don't buy
Reminders
Sale
buy
don't buy
Why
not?
Learn user's motivation.

16. Case study: Unhuman
Brand
• #1 special
offer for
fans

17. Case study: Unhuman
Brand
• #2 people
share it,
cause they
get a better
deal

18. Case study: Unhuman
Brand
• #3 we
boost
shares
with
sponsored
stories

19. Results: Unhuman
40%
33%
27%
•
•
•
•
tiny advertising budget
500 leads
100 sales (+50 Euro/sale)
10% reach from Google+ despite the fact...
OWNED REACH
EARNED REACH
PAID REACH

20. Let's test how Realdeal
works for you. For free.
hello@tryrealdeal.com
Thank you!