Slides that were used alongside the strategy workbook at seminar in Edinburgh 2/2/2011.

1. Social media strategy seminar
Dave Briggs
Community Evangelist
Breda Doherty
New Media Consultant
www.learningpool.com

2. A short message from our
sponsors...

4. E-learning for everyone!

5. Over 20 courses, online.

6. Social media
Careers and jobs
Customer service
Health and safety
...and lots more

7. Best of all - it’s £25 a year.

8. www.mylearningpool.com

9. That’s the end of the (overt) sales
pitch

10. Introductions

11. How today will (hopefully) work

12. Brief (I promise!) bit of talking
Then discussion
Then some writing stuff down

13. #lpsocmed

14. 1. Background

15. What are you on about?
Why does this matter?
What are the opportunities?
What are we going to do about it?

16. Consumerisation of technology

17. Mainframes
Minicomputers
Web / Mobile
Microcomputers

18. Access to the internet
Access to computing
A nice user interface

19. So, what is digital
engagement?
http://www.flickr.com/photos/takomabibelot/4373062612/

20. 100 million hours
200 billion hours

21. £5,500
£153,516
http://en.wikipedia.org/wiki/Atheist_Bus_Campaign

24. What are you on about?
Why does this matter?
What are the opportunities?
What are we going to do about it?

25. 2. Objectives

26. Why are you doing this?
What do you want to achieve?
Who do you want to engage?
What do you want them to do?

27. 3. Implementation

28. Which tools will you pick?
How will they be used, with who?
What content will be published?
How often will they be used?

30. It’s ok to build your own, too

32. But don’t forget to use other
people’s stuff as well

33. Like the Sheffield
forum

34. Which tools will you pick?
How will they be used, with who?
What content will be published?
How often will they be used?

35. 4. Evaluation

36. How do we know it’s working?
What measures will be used?
How will they be monitored?
How often will they be measured?

37. 6. Risk management

38. What are the risks?
How risky are they, really?
What are you doing about it?

40. ‘Hitler hypnotising gays’

41. ‘Hitler’s hypnotising gaze’

42. Treat your children with suspicion and contempt

43. Just because things might go wrong isn’t a reason
not to to them.

44. What are the risks?
How risky are they, really?
What are you doing about it?

45. 6. Operational guidance

46. Process and governance
Tone and style
Personal and professional

47. Be credible
Be accurate, fair, thorough and transparent.
Be consistent
Encourage constructive criticism and deliberation. Be
cordial, honest and professional at all times.
Be responsive
When you gain insight, share it where appropriate.
Be integrated
Wherever possible, align online participation with other
offline communications.
Be a civil servant
Remember that you are an ambassador for your
organisation. Wherever possible, disclose your position as a
representative of your department or agency.
http://www.civilservice.gov.uk/about/resources/participation-online.aspx

48. Process and governance
Tone and style
Personal and professional

49. Next steps and a natter