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The 4 Powerful Pillars
of Public Speaking
by: DAVE CRANE
So you want to speak?
Congratulations.
Well, first you need to know 4 key things...
These are the fundamental stepping stones to
being a good (not great speaker). If you miss a step
or take them in the wrong order, you'll end up
confused and feel you are chasing your own tail.
These are...
1. Identity and Mindset.
2. Stagecraft and Audience Engagement.
3. Sales, PR and Marketing.
4. Content and Message Creation.
Hire DAVE CRANE - www.davecraneglobal.com
Let's take these one by one...
1. Identity and Mindset:
This is all about the whys and wherefores of your
business. Most are too scared to do anything about
a hidden passion for speaking.
Whatever really makes you so different will also
make you a massive success...
Questions to ask...
 Why are you doing this?
 Who are you?
 Which part of you will forever be public property
after you become known for speaking?
Hire DAVE CRANE - www.davecraneglobal.com
 How does that make you feel (proud/ nervous/
excited/ confident/ petrified)?
 How can you turn your feelings into a positive
business advantage?
 What if things don't work out the way you want
them to?
 How will you handle rejection?
 How will you handle success?
 What is your message actually about?
2. Stagecraft and Audience Engagement
This is your ability to charm and entertain and
audience whilst educating and informing them.
Effectively, it's like learning to dance.
Hire DAVE CRANE - www.davecraneglobal.com
Questions to ask...
 What can you do to engage and tenderise an
audience BEFORE you go onstage?
 How do you begin your presentation?
 Where should you stand?
 Can you move?
 Will you use Powerpoint?
 Will you read a script?
 What if the audience starts talking during your
speech?
 What if equipment breaks down?
 What if you freeze and can't talk or think?
 What will the audience get out of watching you?
 How should you end so they know it's time to clap?
Hire DAVE CRANE - www.davecraneglobal.com
3. Sales, PR and Marketing.
This is about your actual business as a speaker.
Unless you are born into a famous or Royal family,
nobody is likely to ask you to speak unless you
market yourself first. You have to build yourself
into a brand.
Questions to ask...
 What makes me different?
 What's my business USP?
 Who's my market?
 Who would want to hire my services?
 How do I reach them?
 What's my budget for advertising my services?
 What's my online persona going to be?
Hire DAVE CRANE - www.davecraneglobal.com
 How can I get help to do this?
 How do I close a deal and get booked?
 How do I speak at others events?
 How do I organise my own events?
 How can I leverage existing events to get more
events?
4. Content and Message Creation
Once you know who you are, what you will talk
about and who is in your audience, the creative part
actually begins. This involves research,
development, writing, practising and testing.
Get this wrong and you'd better be good at karaoke
too because that's probably the only way you'll get
off the stage in one piece with both your reputationHire DAVE CRANE - www.davecraneglobal.com
Questions to ask...
 What are my objectives?
 What does the client want from me?
 What does the audience want from me?
 How can I craft an effective message?
 What's the best way to deliver it?
 How will I engage the audience effectively for the
entire duration of my speech?
 How long should I speak?
 Is less more?
 Should I use video?
Hire DAVE CRANE - www.davecraneglobal.com
 What are the best dimensions for my screen?
 Should I use PC or Mac?
 Do I need giveaways?
 When do I hand them out?
 What's my call to action?
 How will the audience's lives be better off when
they leave afterwards?
If you are missing a few answers to any of the
questions, don't worry, at least now you know
where to start?
Hire DAVE CRANE - www.davecraneglobal.com
PLUS - I can help fill in the gaps.
Come to one of my training sessions.
Let's talk...
http://davecraneglobal.com/speaker-training/
Dave Crane recently won the Al Arouwad/ MTV
award as the best motivational speaker in the MENA
region. He is also an award-winning broadcaster,
NLP hypnotherapist, author and speaker coach. In
his career, he’s run radio stations, coached many of
the world’s favourite brands and worked alongside
some of the biggest names in entertainment and
sports.
Hire DAVE CRANE - www.davecraneglobal.com
Connect with Dave directly and watch his online
motivational TV show ‘Turbo Charge Your Brand TV’
for business tips and interviews with Jack Canfield,
Brian Tracy and Dr John Grey.
Find out about Dave’s Comedy Stage Hypnosis
Show too.
Hire DAVE CRANE - www.davecraneglobal.com

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The 4 Powerful Pillars of Public Speaking by Motivational Speaker Dave Crane

  • 1. The 4 Powerful Pillars of Public Speaking by: DAVE CRANE
  • 2. So you want to speak? Congratulations. Well, first you need to know 4 key things... These are the fundamental stepping stones to being a good (not great speaker). If you miss a step or take them in the wrong order, you'll end up confused and feel you are chasing your own tail. These are... 1. Identity and Mindset. 2. Stagecraft and Audience Engagement. 3. Sales, PR and Marketing. 4. Content and Message Creation. Hire DAVE CRANE - www.davecraneglobal.com
  • 3. Let's take these one by one... 1. Identity and Mindset: This is all about the whys and wherefores of your business. Most are too scared to do anything about a hidden passion for speaking. Whatever really makes you so different will also make you a massive success... Questions to ask...  Why are you doing this?  Who are you?  Which part of you will forever be public property after you become known for speaking? Hire DAVE CRANE - www.davecraneglobal.com
  • 4.  How does that make you feel (proud/ nervous/ excited/ confident/ petrified)?  How can you turn your feelings into a positive business advantage?  What if things don't work out the way you want them to?  How will you handle rejection?  How will you handle success?  What is your message actually about? 2. Stagecraft and Audience Engagement This is your ability to charm and entertain and audience whilst educating and informing them. Effectively, it's like learning to dance. Hire DAVE CRANE - www.davecraneglobal.com
  • 5. Questions to ask...  What can you do to engage and tenderise an audience BEFORE you go onstage?  How do you begin your presentation?  Where should you stand?  Can you move?  Will you use Powerpoint?  Will you read a script?  What if the audience starts talking during your speech?  What if equipment breaks down?  What if you freeze and can't talk or think?  What will the audience get out of watching you?  How should you end so they know it's time to clap? Hire DAVE CRANE - www.davecraneglobal.com
  • 6. 3. Sales, PR and Marketing. This is about your actual business as a speaker. Unless you are born into a famous or Royal family, nobody is likely to ask you to speak unless you market yourself first. You have to build yourself into a brand. Questions to ask...  What makes me different?  What's my business USP?  Who's my market?  Who would want to hire my services?  How do I reach them?  What's my budget for advertising my services?  What's my online persona going to be? Hire DAVE CRANE - www.davecraneglobal.com
  • 7.  How can I get help to do this?  How do I close a deal and get booked?  How do I speak at others events?  How do I organise my own events?  How can I leverage existing events to get more events? 4. Content and Message Creation Once you know who you are, what you will talk about and who is in your audience, the creative part actually begins. This involves research, development, writing, practising and testing. Get this wrong and you'd better be good at karaoke too because that's probably the only way you'll get off the stage in one piece with both your reputationHire DAVE CRANE - www.davecraneglobal.com
  • 8. Questions to ask...  What are my objectives?  What does the client want from me?  What does the audience want from me?  How can I craft an effective message?  What's the best way to deliver it?  How will I engage the audience effectively for the entire duration of my speech?  How long should I speak?  Is less more?  Should I use video? Hire DAVE CRANE - www.davecraneglobal.com
  • 9.  What are the best dimensions for my screen?  Should I use PC or Mac?  Do I need giveaways?  When do I hand them out?  What's my call to action?  How will the audience's lives be better off when they leave afterwards? If you are missing a few answers to any of the questions, don't worry, at least now you know where to start? Hire DAVE CRANE - www.davecraneglobal.com
  • 10. PLUS - I can help fill in the gaps. Come to one of my training sessions. Let's talk... http://davecraneglobal.com/speaker-training/ Dave Crane recently won the Al Arouwad/ MTV award as the best motivational speaker in the MENA region. He is also an award-winning broadcaster, NLP hypnotherapist, author and speaker coach. In his career, he’s run radio stations, coached many of the world’s favourite brands and worked alongside some of the biggest names in entertainment and sports. Hire DAVE CRANE - www.davecraneglobal.com
  • 11. Connect with Dave directly and watch his online motivational TV show ‘Turbo Charge Your Brand TV’ for business tips and interviews with Jack Canfield, Brian Tracy and Dr John Grey. Find out about Dave’s Comedy Stage Hypnosis Show too. Hire DAVE CRANE - www.davecraneglobal.com