Value Proposition canvas- Customer needs and pains
Impact Hub Overview
1. Rethink Outsourcing.
Impact Sourcing is high quality outsourcing with a lower cost structure. It’s a
global initiative that brings internet-based jobs to disadvantaged communities.
Impact Hub helps business customers find digital service providers. Referral
commissions support our marketing and donors can support our research.
2. Impact Sourcing Service Providers (ISSPs) get donor support, but not for business development. They need
sales and marketing support. To scale Impact Sourcing, and its social impact, more business deals need to
happen.
Currently, no bodies determine or certify whether an organization is an ISSP or monitors their social impact.
The Problem
Impact Hub helps ISSPs tell their stories and attract
new customers. ImpactHub.org is the first website to
list Impact Sourcing market players (Service
Providers, Countries, and Advocates) in one place,
and our directories are growing.
• Raise awareness of Impact Sourcing
• Define Impact Sourcing and its value proposition
(low cost, high quality, social impact)
• Identify Impact Sourcing Service Providers
• Offer a consistent experience for customers
to get started with service providers
3. Business customers enjoy a better online
experience while searching for digital service
providers on ImpactHub.org. They use our tools to
filter providers by their capabilities and value
proposition.
Impact Hub can devote more time to customers in
person and on digital outreach channels. As U.S.-
based sales agents for our service providers,
customers perceive fewer cultural barriers.
4. We acquire new customers in person, through digital outreach and directly on our website. We’re improving
the visibility of ISSP services, answering common questions and delivering objective viewpoints on the
industry. ImpactHub.org is the only website that organizes Impact Sourcing Service Providers by their service
offerings. We want every certified ISSP to have their profile on Impact Hub.
5. Impact Hub generates and qualifies leads for for Impact Sourcing
Service Providers (ISSPs) and we earn revenue for each sale.
We advocate for ISSPs and increase visibility of their services. We’re
a communal sales and marketing resource. Our provider directory
helps ISSPs differentiate from one another.
Online resources for ISSP managers are under development. Impact
Hub will promote industry best practices and business models for
success. We’ll provide them with culturally-sensitive marketing
materials proven to increase customer retention.
6. Impact Sourcing provides underserved communities with the
opportunity to go to college and get a higher-paying job. With more
customer relationships and contracts, ISSPs will deliver more social
impact and human development.
Investment in us positively impacts deal flow and therefore increased
social impact across the industry.
Donors continue to invest millions in marketing and research to make
Impact Sourcing work. Since Impact Hub provides both, we offer a
compelling way for them to diversify that investment.
Impact Hub researches and monitors the industry. With additional
support, we can certify ISSPs and verify their social impact.