1. ONREC’s 2011 ONREC
"Excellence in Sourcing
Innovation" Award
“Most Strategic Use of Dave Mendoza &
Technology” Award at the ERE Associates, Inc.
Expo 2011 Recruiting
Capabilities Outline:
Excellence Awards. • CRM back-end to front-end Integration
• Social Data Aggregation & Talent Mapping
• Talent Knowledge Libraries
• SEO Social Strategies & Niche Talent
Audience Engagement
• TA Technology Review & Selection
• Advanced Sourcing Curriculum
Dave Mendoza & Associates, Inc.
3. About Dave Mendoza
Dave Mendoza serves as Global Talent Strategies Consultant. The talent strategy architecture directly
based upon his deliverables earned ONREC’s 2011 ONREC "Excellence in Sourcing Innovation"
Award ( http://bit.ly/tvwgHs ) in addition to “Most Strategic Use of Technology” Award at the ERE
Expo 2011 Recruiting Excellence Awards.
In the past 12 months, his deliverables has earned his clients as many as 8 award nominations, 2/3
of which were as winners or finalists. His advancement of Talent Mapping research is a key
differentiator in the pipeline effort; a product aligned strategy intertwined with competitive
intelligence.
He formulated a comprehensive "Talent Knowledge Library" as the by-product of his “Competitive
Talent Mapping” initiative. In summation, this methodology is in a class of its own; a hybrid of
product-based, competitive intelligence which is in turn made actionable by automating the data
points collected into a customized, plug & play automated, Sourcing Toolbar consisting of over 5,000
sourcing string urls & macros.
Most recently, he served as project manager from cradle to grave in one of the first end-to-end
integrations of Jobs2Web and ATS to an AvatureCRM implementation.
Spearheaded a Shared Services sourcing model on behalf of his client’s India team to support
North America & EMEA talent acquisition initiatives
Dave has presented/consulted & trained around the World; Singapore, Poland, UK, India, Spain,
Czech Republic, France, Luxembourg, Netherlands and Australia. In 2010, he was recognized by
HRExaminer’s Top 25 Most Influential Online Recruiters and Top 25 Online Influencers in Talent
Management.
Dave Mendoza & Associates, Inc.
4. CRM Innovation:
"Futurecasting Strategies" promote“Longitudinal History“
Futurecasting: By retaining dynamic versus static data - our workforce flow is
where our leads/candidates are going as opposed to the current paradigm that is
dependent on ‘where they are now.”
Longitudinal History: With an emphasis upon the active/consistent gathering
of Personal Emails, Mobile, & social media links, we produce a functional capability
to ensure leads are trackable over a span of time; regardless of current employer as
source. As a by-product we aim to enhance market intelligence gathering capability
Functionality: All-in-one approach of knowledge management; i..e search
terms, source of hire tracking, with a one platform consolidation of all job board,
social data, and SEO produced leads – with a means to timestamp, automate
scheduling of re-engagement and hold stake holders accountable.
5. Talent Mapping
Talent Mapping Research
Created Source of Hire focused, Competitive Intel Research compilation meeting
highest industry standards. Factors include, but not limited to:
Talent Demographics, Bench-marking of competitor(s)’ social media channels &
audience engagement
Niche-based approach to catalogue Talent Audiences, industry Influencers,
monitor & engage Talent Ecosystem within Linkedin Groups, Meetup events, RSS
feed gatherings of Blogospheres, Twitter follower listings, and segmented search
by product-line, industry awards & recognitions
Identify Speakers & Luminaries – Co-Branding Strategies
lead generated to extend data shelf life
Extension of data shelf Life: catalogue social media registries of Linkedin,
Facebook, Twitter, etc to add value to lead generation, past & present
Immediate Result: TAM Knowledge Library at Enterprise Level
Immediate Benefit: In-House Talent IP Development, Retention &
Security
Global Ambition: Standardized & Actionable, By Top Level Domain
Dave Mendoza & Associates, Inc.
8. Talent Mapping, Knowledge Library &
Sourcing Toolbar Automation
Imagine Global Teams researching at the same speed,
exhausting as many methodologies, with syntax as
advanced as a webinar seminar.
Talent Mapping Inputs for the Competitive Intel
enthusiast –exponential outputs
Talent IP Knowledge Library
Sourcing Standardization that is Actionable,
Secure & Automated
Extending Data Shelf-Life & Channels
Widget APIs – The Universal Branding Platform
Global Sourcing Hubs – One Standard, customized
at the Top Level Domain & Certifiable
Dave Mendoza & Associates, Inc.
Informatica & Dave Mendoza & Associates,
Inc.
11. Talent Communities
Talent Community Enhancements
The innovative community solution administered by
platforms such as Jobs2Web (J2W) is valued for its backend
analytical wealth. Additional enhancements may
complement its baseline attributes.
Dynamic content is an ideal enhancement. Video, forums,
twitter feeds, and aggregated influencer blog RSS feeds for
automated content optimizes community.
Develop a comprehensive strategy which benefits from existing
J2W analytic reports based upon traffic sources, i.e. IP Address
geo location, company source. We know where talent
community subscribers come from, where they work –what is
being done in the immediate with that data stream? Is the data
potential maximized? How do we leverage data into actionable
talent strategy wisdom?
Dave Mendoza & Associates, Inc.
12. Game-ification Model
Gamer Model Engagement
Trivia to Hire
• Xbox features the popular “1 vs 100 Live,” a two-hour
live game show. Each episode features live gameplay
between players, prize winning, multiple rounds, plus a
host who comments on the action.
• Contestants compete for prizes such as Microsoft Points
(Incentives) and Xbox LIVE Arcade games.
Dave Mendoza & Associates, Inc.
13. Sample: Trivia to Hire
Social Engagement opportunities exist across several corporate channels,
external to routine social media platforms. Talent engagement through existing
digital assets offers several candidate development & employment branding
initiative opportunities:
• Talent Community Ecosystem: Linkedin, Facebook, & Twitter Groups, Career
& Fan pages, & Discussions
• Buzz factor potential across technical forums, Influencer Blogs, Online
Magazines, & Mashable
• Key Functionality Feature to Enhance Mobile Engagement Channel, i.e.
Mobile Alerts, Mobile App across smartphone platforms
Dave Mendoza & Associates, Inc.
14. Niche Talent Audiences
Niche-Targeted, Employment Branding
• Channel Marketing
• Specific technically-oriented Audiences
Dave Mendoza & Associates, Inc.
15. Niche Site Channel Marketing
Identify niche oriented blogs,
forums, (online magazines with
high traffic, relevant demographics
well suited to leverage talent pool
audiences.
Align PPC employment advertising
strategy to niche sites ideally
segmented to attract captive
audiences.
Promote Talent Community,
mobile initiatives, career events,
etc. via logo and ads to redirect
traffic channels
Dave Mendoza & Associates, Inc.
16. Niche Talent Audiences
Talent Community CRM ATS
• Gap Analysis CRM Vendor Review
• Lead Generation Data Compilation & Validation
• Cradle to Grave Integration & Implementation
Dave Mendoza & Associates, Inc.
17. Dave Mendoza & Associates, Inc.
Interactive Recruitment
Marketing Strategy Now
Candidate
Marketing
18. Talent Community Live RSS Feed
+ CRM = Searchability
• We identified limited,
to overall inability to
do precise keyword
searches within CRM
search. For Example,
the phrase “Call
Center”
• "Cloud" OR
"Consulting" OR
"Data" subset filter
within search agent
locations
• Enable within Web
Sources “CRM
People” – next to all
job boards. Makes
CRM instance into a
job board.
Dave Mendoza & Associates, Inc.
19. Trust & Verify ... Extending Your Lead Gen Shelf-Life
Set up an Automatic Action Triggering Portal Request to Confirm
& Update Contact Data
Dave Mendoza & Associates, Inc.
20. Training
Global Standardized Training
Established a sourcing curriculum that encompasses up
to 30 methods of exhausting a search
Identified & added Native, top level domain oriented
social media, groups, blogs, research resources –
Corporate TAM Global Knowledge Library
Establish certification program to standardize baseline
sourcing capability on global basis. Train to Testing
requirements & certify by both country, region to
adjust training curriculum.
Dave Mendoza & Associates, Inc.
21. 21
Contact
Dave Mendoza
Global Talent Strategies Consultant
Denver, Colorado, United States
(303) 718-2440
ldavemendoza@gmail.com
Linkedin: http://www.linkedin.com/in/ldavemendoza
Twitter: http://twitter.com/#!/davemendoza
