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Gamification, motivation and loyalty

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Andrzej Marczewski
Andrzej Marczewski

A talk on gamification, motivation and loyalty given for the Prince's Trust Million Makers at Capgemini.

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Gamification, Motivation and Loyalty Andrzej Marczewski @daverage Gamified.uk Uploading...
Level 1 What is Gamification? 0% 100%
What people think 0% 100%
Reality 0% 100%
What is Gamification? It is not about turning everything into a video game! The application of game mechanics to non game tasks to improve motivation, promote engagement or to drive desired behaviours. The standard description The process of making activities more game-like Prof Kevin Werbach Gamification n. A stupid term invented by ninnies to describe half- assed attempts to make boring things more interesting. Jesse Schell, Games Designer and Author of The Art of Game Design: A Book of Lenses. 0% 100%
In a nutshell 0% 100%
Level 2 Why should we care? 0% 100%
Why Gamify? - Headlines 0% 100%
Why Gamify? - Really 0% 100%
Level 3 Some basics 0% 100%
The Usual Suspects 0% 100%
Feedback 0% 100% In-TimeMeaningful Relevant Rewards / Feedback
Level 4 People & Loyalty 0% 100%
What motivates people? 0% 100% Base Emotional Trivial Relatedness Mastery Purpose Autonomy Security Physiological Needs Badges Points Leaderboards Prizes Health Bonuses Safety
People are all different 0% 100% Disruptor Player Change Reward Marczewski’s User Type Hexad © 2015
Loads of game inspired ideas 0% 100%
This is not loyalty 0% 100%
Real loyalty 0% 100% Put them at the centre of everything. Give them value and value them. Give them a reason to trust you. Give them quality service. “Real loyalty is a little bit like love – it is irrational and hard to find.”
Level 5 Who uses it? 0% 100%
Examples Recycle Bank Zombie Based Learning Super Better Harrods Fitness Apps / Bands Genes in Space 0% 100% GAME
Bonus Round Take aways & Questions?? 0% 100%
Takeaways... Gamification is not a magic bullet. Games are powerful. Game mechanics can engage users over short periods. All users are different. Loyalty takes more than bribery! Upload Complete... Press Key to Continue
Game Over man, Game over! Andrzej Marczewski @daverage Gamified.uk Thank you

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