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“Do You Make These Internet
Marketing Mistakes?”- Dave Ruberto
Presented by:
Dave Ruberto
CEO Lead Corp Media
Dave Ruberto
Areas Covered
• Who is Growthink?
• Why Internet Marketing Now?
• What, Exactly, Is Internet Marketing?
• What Goes Wrong?...
Growthink Credentials
 Inc. 100 Fastest-growing Business
Services Company in U.S.A.
 Better Business Bureau “A” Rating
...
Why Internet Marketing Now?
• Traditional Marketing Tactics Becoming Less Effective
• Benefits of Internet Marketing
– Tar...
But What, Exactly, Is Internet Marketing?
Key Components
1. Website Design
2. Search Engine Optimization
3. Social Media M...
What Typically Goes Wrong?
• Website Design
• Search Engine Optimization
• Social Media
• Pay Per Click Marketing
• Email
...
Top Website Design Mistakes
1. Impeding search engines
2. Poor cross-browser compliance
3. Egocentric site copy
4. Lacking...
What is SEO? Why Does it Matter?
• Reach people who are specifically seeking your information and products
• Investment in...
Top Search Engine Optimization Mistakes
1. Web design impediments
2. Believing SEO is only a web design issue
3. Not ident...
Top SEO Mistakes (continued)
6. Writing for “robots” instead of humans
7. Duplicate content and “near” duplicate content
8...
The New Kid on the Block
Why Social Media Matters
• Communicate with and gain insights from
target customers
• Social medi...
Top Social Media Mistakes
1. Not doing it
“I don’t have time…”
2. Not having a purpose + plan
Random, meaningless content
...
What is Pay Per Click?
• Reach people who are specifically searching for your information and products
• Receive immediate...
Top PPC Mistakes
1. Not being targeted
2. Not being relevant
3. No conversion tracking
4. No email capture
5. Not testing
...
The Power of Email Marketing
• Guide customers through buying cycle
– Browser
– Shopper
– Buyer
– Lifetime Customer
• Cost...
Top Email Marketing Mistakes
1. Not opting-in
2. Not being relevant
3. Not adding value
4. Not taking advantage of powerfu...
How to Do it Right?
Dave Ruberto
Take an Integrated Approach
You might be thinking
• “I’m comfortable with SEO…”
• “I’m used to PPC…”
• “I’m afraid of soci...
In-House vs. Outsourced Internet Marketing
Why not just do it yourself?
• Great option if you have the interest, resources...
How We Work with Clients
• Initial Call to Determine Business Goals
– What is your current status? What do you want to ach...
Next Steps
• Consultation to discuss business goals
• If there’s a fit, you receive a complimentary website audit as
part ...
Resources
Online Tools, Resources, Products
• Keyword Research
– Google Adwords Keyword Tool (free)
– Wordtracker (subscri...
Contact Us
davidruberto15@gmail.com
http://daveruberto.tumblr.com/
Dave Ruberto
Thank you
Dave Ruberto
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Dave Ruberto-do you make these internet marketing mistakes

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Dave Ruberto-do you make these internet marketing mistakes

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Dave Ruberto-do you make these internet marketing mistakes

  1. 1. “Do You Make These Internet Marketing Mistakes?”- Dave Ruberto Presented by: Dave Ruberto CEO Lead Corp Media Dave Ruberto
  2. 2. Areas Covered • Who is Growthink? • Why Internet Marketing Now? • What, Exactly, Is Internet Marketing? • What Goes Wrong? • How to Do it Right? Dave Ruberto
  3. 3. Growthink Credentials  Inc. 100 Fastest-growing Business Services Company in U.S.A.  Better Business Bureau “A” Rating  Recognized for our thought leadership regarding entrepreneurship, strategic planning and online marketing  Have built multi-million dollar Internet businesses, managed millions of dollars in online advertising Dave Ruberto
  4. 4. Why Internet Marketing Now? • Traditional Marketing Tactics Becoming Less Effective • Benefits of Internet Marketing – Targeted – Measurable – Cost-Effective – “Early Mover” Advantage Still Exists • Smart Allocation During a Downturn Dave Ruberto
  5. 5. But What, Exactly, Is Internet Marketing? Key Components 1. Website Design 2. Search Engine Optimization 3. Social Media Marketing 4. Pay Per Click Advertising 5. Email Marketing Dave Ruberto
  6. 6. What Typically Goes Wrong? • Website Design • Search Engine Optimization • Social Media • Pay Per Click Marketing • Email Dave Ruberto
  7. 7. Top Website Design Mistakes 1. Impeding search engines 2. Poor cross-browser compliance 3. Egocentric site copy 4. Lacking clear USP 5. Lacking clear call-to-action 6. “Brochure” Website Design Dave Ruberto
  8. 8. What is SEO? Why Does it Matter? • Reach people who are specifically seeking your information and products • Investment in SEO provides on-going streams of relevant website traffic SEO Dave Ruberto
  9. 9. Top Search Engine Optimization Mistakes 1. Web design impediments 2. Believing SEO is only a web design issue 3. Not identifying words that people actually search 4. Not optimizing pages for desired “keywords” 5. Keyword-stuffing / over-optimizing SEO Dave Ruberto
  10. 10. Top SEO Mistakes (continued) 6. Writing for “robots” instead of humans 7. Duplicate content and “near” duplicate content 8. Stagnant content 9. Not building links to website 10. Focus on rankings vs. traffic (or transactions) SEO Dave Ruberto
  11. 11. The New Kid on the Block Why Social Media Matters • Communicate with and gain insights from target customers • Social media provides tremendous reach at a fraction of the cost of traditional marketing methods • Create awareness and buzz around your brand, service, or product • Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts Social Media Dave Ruberto
  12. 12. Top Social Media Mistakes 1. Not doing it “I don’t have time…” 2. Not having a purpose + plan Random, meaningless content 3. Being too promotional Beware of the “Amway” guy 4. Not sticking with it “I got busy…” Social Media Dave Ruberto
  13. 13. What is Pay Per Click? • Reach people who are specifically searching for your information and products • Receive immediate and detailed feedback on performance of campaign • Reach thousands of potential customers within minutes PPC Dave Ruberto
  14. 14. Top PPC Mistakes 1. Not being targeted 2. Not being relevant 3. No conversion tracking 4. No email capture 5. Not testing PPC Dave Ruberto
  15. 15. The Power of Email Marketing • Guide customers through buying cycle – Browser – Shopper – Buyer – Lifetime Customer • Cost-effective, automated, scalable • Newsletters, follow-up campaigns Email Marketing Dave Ruberto
  16. 16. Top Email Marketing Mistakes 1. Not opting-in 2. Not being relevant 3. Not adding value 4. Not taking advantage of powerful technologies Email Marketing Dave Ruberto
  17. 17. How to Do it Right? Dave Ruberto
  18. 18. Take an Integrated Approach You might be thinking • “I’m comfortable with SEO…” • “I’m used to PPC…” • “I’m afraid of social media…” Why not just do one piece? Integrated Approach Provides: • Synergy • Cumulative Results • and Spreads/Limits Risk How to Do it Right Dave Ruberto
  19. 19. In-House vs. Outsourced Internet Marketing Why not just do it yourself? • Great option if you have the interest, resources, commitment But outsourcing has its own benefits • You can remain focused on your core business activities • Often produces better ROI Both choices have their Pros / Cons How to Do it Right Dave Ruberto
  20. 20. How We Work with Clients • Initial Call to Determine Business Goals – What is your current status? What do you want to achieve? – Who is your audience, who are your competitors? – How will your business benefit from an integrated internet marketing campaign? • Create Customized Action Plan – Audit website – Perform research (keyword, competitive research) – Develop custom SEO, social media, PPC, and email strategies to achieve business goals • Implement Campaign – Typically Structure: 6 month retainer – Fees range from $1K-10K/month, depending on complexity/amount of work required How to Do it Right Dave Ruberto
  21. 21. Next Steps • Consultation to discuss business goals • If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process • Email davidruberto15@gmail.com to learn more Dave Ruberto
  22. 22. Resources Online Tools, Resources, Products • Keyword Research – Google Adwords Keyword Tool (free) – Wordtracker (subscription) – Keyword Spy (subscription) • Duplicate content checker – Copyscape • Free site analysis tool – HubSpot Website Grader • Books – Don’t Make Me Think by Steve Krug – The New Rules of Marketing and PR by David Meerman Scott • Blogs – AllTop.com (various categories of top blogs for SEO, Content Marketing, etc.) • Growthink – We’ll be creating more content, resources, products and services on the topic of Internet Marketing in the coming weeks and months Dave Ruberto
  23. 23. Contact Us davidruberto15@gmail.com http://daveruberto.tumblr.com/ Dave Ruberto
  24. 24. Thank you Dave Ruberto

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