Non-for-Profit Marketing
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Non-for-Profit Online Marketing
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Non-for-Profit Marketing
- 1. Social Media For Your Non-Profit
- 3. Marketing
- 4. Marketing is not a bad word
- 6. Non-Profits Have Customers Are a Business
- 7. Non-Profits Have Customers Are a Business Need to Market
- 8. Non-Profits Need to tell a story
- 9. Using Social Donate $ Here are our results Did you see our results Here is the story
- 11. Social Media Listening Mike Bailey-Gates, Flickr
- 13. What are you currently on? Find the Super-Users Ask for Advice Give to Get
- 15. Think before Non-Profit - Customer - Volunteer
- 17. Get to Know the Social Network:
- 18. Get to Know the Social Network:
- 19. The Audience Facebook: • has 1.06 billion users. • daily active users 618 million • average visit lasts 23 minutes • 46% of users are over the age of 45 • 57% of users are female (43% male) • lets talk college 57% of Facebook users have “some college” 24% bachelors or graduate degree • income 47% of make between $50,000 – $99,000 33% between $25,000 – $49,999
- 20. Maintenance • Update your profile • Answer questions • Ask questions • Interact & participate Originally uploaded to Flickr by THOR
- 22. Be Yourself
- 24. And Business
- 25. And Business Total number of connections between local businesses and users: 2 billion
- 26. And Business Total number of connections between local businesses and users: 2 billion Average number of weekly local business page views: 645 million
- 27. And Business Total number of connections between local businesses and users: 2 million Average number of weekly local business page views: 645 million Average number of weekly comments on local business pages: 13 million
- 28. And Business Ads
- 29. And Business Ads
- 30. And Business Ads
- 33. What do I Tweet? • • • • • • • • New Blog Entries Podcasts Real Estate News Random Facts Breaking News Events Retweet Reply to People
- 34. Handy Apps on Twitter
- 35. • 500 million users • 13% of internet users also use Twitter • 54% of users use on their mobile devices • 36% of Twitter users tweet at least once a day • average time per month 170 minutes. • 34% of marketers have generated leads 20% have closed How they break down: • 59% are female • 41% are male
- 37. Get Linked • 200 million users • 75% of users use it for business purposes • 2 million companies on LinkedIn • 50% of users have a bachelors or graduate degree • average income is north of $100,000 • every Fortune 500 is represented
- 38. How to get Linked
- 39. How to get Linked
- 40. How to get Linked Groups
- 41. Discover Google
- 42. Google+ Stats • has 343 million users (fastest growing) • users are 71% male • most common occupation is an engineer • 44% are “single”
- 43. Discover Google
- 45. • establishes expertise • Local marketing • Ties in all Social Media
- 46. Other great ways to get Social
- 47. Get Pinned • has 48.7 million users • top interests of Pinterest users are crafts, hobbies, interior design & fashion • average visit lasts 14.2 minutes • 80% of Pin are Re-Pins How it breaks down: • 82% female • 18% male
- 48. Lights & Action
- 49. • 1 billion users • 4 billion views a day • In 2010 had 700 billion playbacks • 60 hours of video is uploaded every minute • more video uploaded in 60 days than the 3 major US networks have created in 60 years • Users spend a total of 2.9 billion hours per month (326,294 years)
- 53. Instagram 100 million users 7.3 million daily users
- 54. Instagram 100 million users 7.3 million daily users 40 million photos daily
- 56. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life
- 57. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life Social Media = Listening
- 58. Goals to Measure • Reach a desired audience • Engage people • Offer opportunities to increase revenue
Notes de l'éditeur
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Amount of work to maintain ebbs and flows Work to maintain ebbs and flows – you’re going to get what you put in Building effect – [Stumble 9K and 10K] Prioritize b/c you can’t do it all at once. So think about what vehicle would work best for your program [hot content – twitter, digg]
- Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friendsbrand
- Method to the madness.
- Method to the madness.